Social Media and Digital Marketing Coordinator

Emily’s Entourage (EE) is seeking an experienced, freelance Social Media Coordinator to create and execute strategic, mission-driven social media content that deepens engagement, expands awareness, and builds community around EE’s work. Reporting to the Director of Marketing and Communications, this role will focus on strengthening and growing EE’s social presence by cultivating relationships with voices across the cystic fibrosis community, developing collaborative content approaches, expanding EE’s social media reach, driving meaningful engagement, and supporting emerging paid social media efforts.

Scope of Work: Responsible for delivering the outlined tasks while maintaining adherence to EE’s brand guidelines and voice.

Job Type: Hourly/project-based, contract position.

Hours and Location: 10 hours per week. This is a remote position.

Salary Range: $25-30/hour

Responsibilities

Social Media Content Development and Management

In collaboration with the Director of Marketing and Communications:

• Support the planning and execution of EE’s social media strategy, building on existing momentum to drive continued growth in engagement, reach, and mission visibility.
• Develop and manage a monthly content calendar aligned with EE’s messaging priorities, events, campaigns, and fundraising initiatives.
• Create platform-optimized multimedia content (graphics, short-form video, and copy) for EE’s core social channels—Instagram, Facebook, and LinkedIn—tailoring content to each platform’s audience and goals.
• Schedule, publish, and monitor posts, ensuring consistent brand voice, visual cohesion, and strategic timing.
• Track and report performance metrics and continuously refine content strategy based on engagement data, audience insights, and platform trends.
• Proactively identify emerging social media trends, tools, platforms, and storytelling formats to keep EE’s presence fresh, relevant, and impactful.

Community Building and Influencer Partnerships

• Grow EE’s digital presence both within the CF community and among the general public, building awareness of the organization’s mission and impact and increasing the reach of EE’s social content.
• Develop and manage a structured influencer engagement strategy focused on CF community voices, coordinating collaborations, cross-posting, and campaign participation.
• Identify, recruit, and cultivate relationships with patient advocates, caregivers, researchers, clinicians, and aligned creators to expand EE’s storytelling network.
• Develop processes and infrastructure for managing collaborations (outreach templates, partnership guidelines, content workflows, tracking systems).
• Actively nurture EE’s online community by engaging in comments, DMs, and conversations to deepen connection, trust, and visibility within the CF community.

Paid Social Media Strategy and Campaign Support

• Support the development and execution of EE’s paid social media strategy to increase awareness, engagement, and fundraising outcomes.
• Assist in audience targeting, creative testing, and performance tracking for paid campaigns.
• Work with the Director of Marketing and Communications to evaluate results and refine ad strategy over time.

Digital Marketing Support 

• Provide support for digital marketing initiatives such as email formatting, campaign content preparation, or website updates as needed.
• Assist with digital promotion of major campaigns, events, and other emerging initiatives in collaboration with the marketing team.

Requirements

This role is designed for an individual contributor who can integrate into EE’s team and dedicate consistent weekly focus to the organization, rather than operating in a traditional agency or client-services capacity.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, Public Health, Science Communication, or a related field, or equivalent professional experience.
• 3–5 years of experience managing social media for an organization, with demonstrated success increasing engagement and audience growth.
• Experience working in healthcare, scientific research, patient advocacy, nonprofit, or other mission-driven fields strongly preferred.
• Demonstrated ability to translate complex scientific, medical, or technical information into clear, engaging, audience-friendly content for non-expert audiences.
• Strong storytelling instincts, with the ability to frame research and data in compelling, engaging ways.
• Proven content creation skills, including writing platform-specific copy and developing visual and short-form video content for social platforms.
• Experience using social media analytics to evaluate performance and refine content strategy.
• Highly organized, detail-oriented, and comfortable managing recurring workflows independently within a small, collaborative team environment.
• Experience working with community voices, collaborators, or influencers is a strong plus.

Technical Skills

• Experience with social media management platforms (i.e., Sprout Social)
• Proficiency with content creation/design tools such as Canva and/or Adobe Creative Suite
• Comfort working in collaborative digital environments (shared drives, project management tools, etc.)

Application Instructions

Interested candidates should submit a cover letter, resume, and portfolio to careers@emilysentourage.org with the subject line: “Candidate Name_Social Media Coordinator”.

Cover Letter Requirements

The cover letter should be no more than one page and briefly include:
(a) A summary of relevant experience, and
(b) Why this part-time role aligns with your current career stage and interests.

Portfolio Requirements
Please include 3–5 work samples demonstrating your ability to translate scientific, healthcare, or technical content into engaging, audience-friendly communications. Samples should include social media content (copy and visuals), and, if available, at least one short-form video or reel-style example.

If applicable, please also provide links to social media accounts you currently manage or have managed in the past so we can review examples of your work in context.

For each sample, include 1–2 sentences describing your role in its creation.