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Digital Marketing Strategist

lafurniture
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Digital Marketing Strategist (Modern Luxury)

Location: In-Office (Full-Time) 

Collaborates with: Art Director, Graphic Designer, Store Associates

We are seeking a Digital Marketing Strategist who understands that in the world of high-end contemporary furniture, an ad is more than just a link—it is an invitation into a lifestyle. You will be the architect of our digital presence, balancing high-fidelity brand aesthetics with technical precision across Meta, Pinterest, and TikTok.

Key Responsibilities

  • Omnichannel Strategy: Design and execute monthly social media plans across multiple brand accounts, ensuring a cohesive "Modern Luxury" voice.
  • Paid Media Management: * Full ownership of Meta Ads Manager (scaling, retargeting, and boosting).
    • Strategic execution of Pinterest Ads (Promoted Pins/Catalogs) to capture high-intent buyers.
    • Management of TikTok Spark Ads to build brand aspiration.
  • Brand Stewardship: Work closely with the Art Director to ensure all social content meets our "Contemporary Modern" standards. While you have a Graphic Designer for major assets, you must have the "eye" to curate the grid and create high-end "on-the-fly" content (Stories/Reels).
  • Full-Funnel Analytics: Provide high-level reporting on ROAS and lead quality using Meta Business Suite and GoHighLevel.
  • Showroom Synergy: Coordinate with Store Associates to bridge the gap between digital leads and in-person sales.

Requirements

  • Experience: 3+ years managing paid social for luxury, interior design, or premium retail brands.
  • Technical Mastery: Expert knowledge of Meta Ads Manager, Pinterest Ads, and TikTok Ads.
  • CRM Proficiency: Hands-on experience with GoHighLevel for lead tracking and automation.
  • Multi-tasking: Ability to manage several accounts and diverse ad budgets simultaneously without losing attention to detail.