Director of Brand, Marketing, & Events

Pay: negotiable. Part time or full time

Job description:

Gold Cap || Brand Marketing Director

Gold Cap Hospitality is a collection of acclaimed restaurants located in and around downtown Iowa City, currently consisting of Pullman Bar & Diner, St. Burch Tavern, Barrett's Quality Eats, and Hamburg Inn No. 2. Gold Cap is in growth mode across these locations with future locations in plan. Due to this growth, the company is seeking a multi-talented marketing professional for the role of Brand Marketing Director. This opportunity requires not only a shared passion for the restaurant industry and our love of the greater Iowa City community, but also a self-starter and outside-the-box thinker to help improve brand value and tell our story in a unique and impactful manner across our locations.

The Brand Marketing Director will work directly with the Gold Cap’s Director of Operations and Director of Hospitality. This is a new role within the organization and candidates will have an opportunity to expand duties and responsibilities as the company grows and expands. This is a unique opportunity to shape the brand and vision of these community-centric brands. They will be responsible for a broad range of responsibilities that include development and implementation of effective branding, marketing, public relations, and digital and social promotional strategies for Gold Cap locations to include but not limited to:

GENERAL RESPONSIBILITIES:

• Conduct ongoing meetings with Gold Cap leadership and location management on development and deployment of brand development and marketing.
• Develop comprehensive and highly effective marketing campaigns and promotions, maintaining promotional and programming calendar for the brand.
• Develop and create local annual marketing/public relations plans with focus on holidays, gift cards, takeout/delivery, loyalty, happy hour, restaurant weeks, private events, festivals, sporting events & more.
• Oversee local store marketing and facilitating delivery of outreach materials, generating new outreach ideas – track and report on ROI.
• Coordinate the development and distribution of marketing materials; maintaining shared drive and overview for all materials.
• Update and format brands menus, marketing collateral, POS on an at-need basis.
• Conduct market research within loyal customer base as well as performing competitive analysis as needed.
• Research new marketing tools, trends, and stay on top of innovation in the hospitality marketing realm.
• Manage large group and private event bookings and inquiries.
• Public relations. Manage in-bound and out-bound media requests and press releases.
• Special projects on at-need basis.

DIGITAL & SOCIAL RESPONSIBILITIES

• Develop ongoing social and digital content calendar across locations to include social posting, email marketing blasts, etc.
• Manage and execute all aspects of social media marketing and content asset creation. Including: photography, video, written copy, and basic graphic design.
• Grow the social media following and engagement on all Gold Cap brands/locations.
• Continue to grow CRM database across locations through lead generation and capture.
• Maintain and keep up to date all the Gold Cap brand websites. Including Google business pages, etc.
• Monitor all online presence for brand, including coordination of landing pages, page audits, listing management, website functionality.
• Manage online job postings and employment sites. Create best-in-class job postings to attract the best talent in the industry.
• Manage the online digital reputation of all brands. Google Reviews, Yelp, etc.
• Manage and execute email campaigns and newsletters for all brands.
• Execute the marketing, ticket sales and email campaigns for special events for all brands.

QUALIFICATIONS/PRIMARY JOB REQUIREMENTS:

• Due to the nature of this role and needs of locations candidates must live in the Iowa City area and be willing to work occasional weekends and evenings.
• Bachelor’s Degree preferred – Marketing or Business-related a plus
• Prior experience in hospitality and/or B-C marketing is preferred.
• Strong communication and interpersonal skills.
• Very well organized with strong multitasking skills and the ability to meet deadlines.
• The ability to remain calm in the face of adversity and high stress environments.
• Proficient in Microsoft Office (Word, Excel, PowerPoint), All Social/Digital Platforms and AI tools i.e: Claude or ChatGPT
• Proficient with both photography and video 

PHYSICAL DEMANDS & OTHER DUTIES:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This position is moderately active and requires standing for a couple of hours at a time. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Job Type: Full-time or Part-time

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Choose your own hours
• Day shift
• Monday to Friday
• Weekends and evenings as needed