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Digital Marketing Global Career Accelerator

Lafayette College Gateway Career Center
Email

DIGITAL MARKETING

*This is not a job or internship. This is a career accelerator training. If you have any questions regarding the program, please contact Josh Walker (walkerjo@lafayette.edu) in the Gateway Career Center before applying.

Get ready to jumpstart a career with impact. Learn in-demand digital marketing skills using Shopify, Google AdWords and Instagram Ads.

The Digital Marketing program starts on June 1st, 2026 and concludes on August 9th, 2026.

APPLICATION INSTRUCTIONS:

Applications must include your Resume and a 150-200 word essay with your answer to the following question: Imagine it is ten weeks from now and you’ve just finished this program. What is one specific way your professional life or mindset has changed, and why does that matter to you right now?

PROGRAM DETAILS:

  • Students from all backgrounds are welcome.
  • There are no tests and all work is open-world, just like the real world.
  • Lectures are flexible and will take place online.
  • You will then attend virtual live discussions, LiveLabs, with your classmates and instructor each week.
  • Your time commitment: Roughly 10 hours per week over 10 weeks.

Program Schedule:

LIVE LABS:  (participation required) 

  • A | Mondays from 03:00 PM to 04:30 PM EST
  • B | Mondays from 07:00 PM to 08:30 PM EST
  • C | Tuesdays from 07:00 PM to 08:30 PM EST

Accepted participants will be asked to select which Live Lab session they want to attend.  You will be expected to attend that Live Lab time through the completion of the program (attendance is taken). 

PROGRAM STRUCTURE:

COURSE 1: ECOMMERCE MARKETING WITH SHOPIFY

 "Intro” is an understatement. From Day 1, you'll learn how to design and build online stores, attract and engage an audience, increase conversion rates through A/B testing and apply best practices in UI/UX design to convert visitors from around the world into customers.

 After this course, you’ll:

  • Design and build an online store.
  • Find, attract and engage a worldwide audience through digital marketing best practices.
  • Learn how to turn a profit by increasing conversion rates through A/B testing.
  • Gain experience with intercultural training used by the UN
  • Receive a Shopify Specialist Certification and Ecommerce Badge for LinkedIn.

COURSE 2: SOCIAL MEDIA AND SEARCH MARKETING

Social Media is a Digital Marketer’s playground for finding new customers and keeping past ones. Using Google, Instagram and Facebook Ads managing platforms, you’ll gain the skills top companies use to target and acquire new customers. The cool kids call it "growth marketing." 

After this course you’ll:

  • Accelerate your career with marketing skills.
  • Build a portfolio of Google and Meta Ad campaigns with behavior and demographic targeting.
  • Learn social media tactics to build brand presence on Instagram and TikTok.
  • Gain experience with intercultural training used by the UN
  • Receive a Digital Marketing Certificate and Badge for LinkedIn.

For more details and information about this course visit: https://tinyurl.com/lafayettebootcamp