Assistant Marketing Manager
The Assistant Marketing Manager supports brand growth, visibility, and marketing effectiveness for HALL Hotels through strategic content development, digital marketing, brand management, and on-property activations. This role plays a key part in executing marketing initiatives while maintaining brand consistency across all platforms and guest touchpoints.
Content & Social Media Management
- Lead development, creation, and scheduling of engaging content across social media platforms for HALL Hotels and its outlets
- Capture live, on-property content and produce daily Instagram Story coverage
- Build and manage monthly content calendars and creative asset planning
- Manage LinkedIn content for both properties: HALL Arts Hotel and HALL Park Hotel
- Oversee full community management across platforms, including:
- Responding to comments, direct messages, and guest inquiries in a timely, brand-aligned manner
- Answering all social media questions that come through brand channels
- Repost hotel partner shares, guest content, and internal shares when aligned with brand standards and messaging
- Monitor social trends and implement strategies to increase engagement, reach, and brand awareness
- Support influencer partnerships, giveaways, and brand collaborations
- Oversee and maintain Facebook Events pages
- Create job listings and internal and external highlight content
Content Creation & Brand Asset Management
- Capture photography and video content to support storytelling and campaigns
- Assist in planning and executing brand photoshoots aligned with seasonal initiatives and marketing strategies
- Organize and maintain the brand folder including releases, imagery, video, and brand materials
- Develop monthly campaign assets and marketing materials
- Create and maintain digital display boards on property
- Coordinate photography requests and marketing material needs across departments
On-Property Activations & Coverage
- Attend, manage, and document on-site activations
- Capture content and provide post-activation recaps and performance insights
Paid & Digital Marketing
- Assist in strategy, execution, and management of Meta ad campaigns
- Conduct website audits and support digital presence optimization
- Perform monthly audits of hotels’ internet-facing platforms to ensure listings, imagery, and menus are current
Reputation & Review Management
- Monitor and respond to guest reviews on Google, Marriott, Expedia, TripAdvisor, and other platforms within 48 hours
- Collaborate with operations teams to ensure thoughtful, brand-aligned responses
Reporting & Strategic Support
- Lead social media reporting for monthly Asset Management Reports and quarterly marketing recaps
- Support development of annual marketing plans, strategy decks, and tracking documents
Operational & Administrative Leadership
- Support Marketing Manager with internal and external communications
- Prepare meeting agendas and capture detailed notes
- Provide daily recap reports with updates, progress, and next steps
- Oversee gift card organization, tracking, and inventory
- Manage marketing calendars, activation schedules, and timelines
- Uploading all marketing reports to airtable for corporate leaders to review monthly
- Send weekly recap reports outlining completed tasks, pending items, upcoming deadlines, and next steps to ensure alignment across both properties
WORK ENVIRONMENT
Most work is done on-site at the hotels or outlets and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required.
QUALIFICATIONS
Essential:
- A bachelor’s degree in Marketing, Communications, or a related field is required.
- Previous experience of managing business social media profiles on Facebook, Instagram, and LinkedIn.
- 1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience.
- Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
- Knowledge of online marketing and good understanding of major marketing channels.
- Previous experience with social media software such as Facebook Business Manager other social media dashboards.
- Understands social media KPIs and application to overall strategy.
- Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
- Has creative eye for capturing quality photography/videos and ability to make minor edits.
- Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
- Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
- Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.
- Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
- Can easily and naturally promote brand advocacy through relationships, online and off.
- Demonstrate winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
- Maintains personal social media profiles in a professional manner.
Desirable:
- Previous experience in the hospitality industry.
- Knowledge of online marketing and good understanding of major marketing channels.