Marketing and Content Internship

Overview

Paces Ferry Wealth Advisors is looking for a Growth Operations & Content Intern to work directly with the firm’s leadership team on content strategy, marketing systems, and lead generation.

This internship provides hands-on exposure to how a modern media-driven business turns content into real clients.

Our firm produces educational financial content across YouTube, podcasts, newsletters, and social media. This role sits at the intersection of media production, marketing, analytics, and operations.

You will help support the full journey of a lead — from the moment someone clicks on a YouTube thumbnail to when they become a qualified prospect in our CRM.

This internship is ideal for students interested in:

• Marketing
• Entrepreneurship
• Media production
• Business analytics
• Operations
• Digital growth

You will work closely with leadership and gain exposure to how content strategy, marketing automation, and business development operate inside a growing advisory firm.

What You’ll Work On

1. Content Strategy & Distribution (Audience Growth)

Assist with the packaging and distribution of content across multiple platforms.

Responsibilities may include:

• YouTube & Podcast Packaging
  • Research title and thumbnail ideas
  • Track video performance metrics such as click-through rate (CTR)
  • Help prepare content for publishing
• Podcast Guest Coordination
  • Research potential podcast guests
  • Identify external podcasts for guest appearances
  • Assist with outreach and scheduling
• Social Media & Newsletter Distribution
  • Help schedule and organize content across platforms
  • Assist with preparing weekly newsletters
  • Ensure content is distributed consistently

2. Marketing Pipeline & CRM Systems (Lead Generation)

Learn how businesses capture and track potential clients through marketing funnels.

Responsibilities may include:

• Lead Magnet Support
  • Help maintain and update downloadable resources (PDFs, guides, webinars)
• CRM & Marketing Automation
  • Assist with tagging and organizing leads in the CRM
  • Help test automated workflows
  • Identify broken links, missing tags, or gaps in marketing systems
• Pipeline Monitoring
  • Help ensure incoming leads are tracked properly
  • Assist with monitoring follow-up processes

3. Email Marketing & Nurture Campaigns

Learn how automated email systems convert interest into client conversations.

Responsibilities may include:

• Assisting with drafting email campaigns
• Helping organize automated drip sequences
• Testing email automations and triggers
• Tracking email engagement metrics

What You Will Learn

This internship offers exposure to skills that are highly valuable across business, marketing, and entrepreneurship:

• Digital marketing strategy
• YouTube growth and content packaging
• Marketing automation and CRM systems
• Lead generation and sales pipeline management
• Conversion-focused copywriting
• Data analysis and marketing metrics
• How content turns into revenue for a business

Why This Internship Is Different

Many internships involve administrative tasks or isolated projects.

This role provides direct exposure to how a modern business grows through content and marketing systems.

You will see firsthand:

• How a YouTube video generates leads
• How leads move through a CRM pipeline
• How email marketing nurtures prospects
• How analytics drive marketing decisions

Strong interns will gain insight into how a small business builds a scalable marketing engine.

The Ideal Candidate

We are looking for someone who is:

• Curious about how businesses grow
• Organized and detail-oriented
• Comfortable learning new software tools
• Interested in marketing, business, or media
• Proactive and willing to take initiative

The best candidates will be analytical thinkers who enjoy figuring out how systems work.

Preferred Skills (Not Required)

• Interest in YouTube or digital media
• Basic familiarity with marketing tools or CRM systems
• Strong writing skills
• Ability to manage multiple tasks
• Curiosity about business and entrepreneurship

Metrics You’ll Be Exposed To

Interns will gain exposure to real business metrics including:

• Lead conversion rates
• Email open and click-through rates
• YouTube click-through rate (CTR)
• Lead pipeline progression

Resume Skills You Will Gain

Strong interns will leave with experience in:

• Marketing automation systems
• CRM pipeline management
• YouTube growth strategy
• Email marketing campaigns
• Digital analytics
• Content distribution systems

These are highly transferable skills relevant to careers in marketing, consulting, startups, and finance.

Internship Details

Location: Atlanta, GA
Schedule: Minimum of 3 full days per week, in office
Compensation: $15/hr

How to Apply

Interested candidates should submit:

• Resume
• Brief note explaining why this internship interests you
• (Optional) Examples of projects, content, or marketing work