Marketing Specialist

Marketing Specialist 

We are seeking a creative, strategic, and results-oriented professional who wants to be part of a team driving innovation in the healthcare sector.

The Marketing Specialist will play a key role in building and strengthening our brand, as well as strategically positioning our business lines.

Key Responsibilities

• Develop the corporate brand strategy and positioning for the company and each of its business lines.
• Develop and execute the company’s comprehensive marketing plan.
• Design strategies to improve customer engagement and relationships.
• Manage and strengthen the company’s social media presence, including strategic content planning.
• Create and schedule relevant and engaging digital content.
• Design basic promotional materials (presentations, flyers, newsletters).
• Support the execution of digital and traditional marketing campaigns.
• Coordinate with external vendors (designers, printers, agencies).
• Update and maintain the customer database.
• Track key performance metrics and prepare campaign performance reports.
• Support the organization of events, congresses, and promotional activities.
• Conduct market research and competitive analysis.
• Assist in managing and updating the corporate website.
• Collaborate in drafting corporate communications and institutional materials.
• Provide administrative support to the marketing department when needed.

Ideal Profile

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• Experience in brand strategy development and marketing planning.
• Excellent writing and communication skills.
• Knowledge of social media, digital marketing, and basic design tools.
• Strong organizational skills, proactivity, and attention to detail.
• Ability to work in a team and manage multiple projects simultaneously.
• Analytical mindset with a results-oriented approach.
• Bilingual (English/Spanish)

Position Details

• Schedule: Part-time, Monday to Friday, 10:00 AM – 3:00 PM
• Work Modality: Primarily in-office, with hybrid (home office) flexibility if aligned with business needs.
• Compensation: $2,500 – $3,000 per month (based on experience and qualifications).