Marketing Assistant
Marketing Assistant for Seasonal Entertainment & Live Events
Organization: Nightmare Realm Haunted Attraction
Location: Southwest Michigan (some on-site and some remote flexibility)
Position Type: Part-time / Seasonal (with potential to extend)
Compensation: Paid position ($20/hourly)
Start Date: Flexible (Spring/Summer onboarding and plan building, Fall peak season through November)
Position Overview
Nightmare Realm Haunted Attraction is seeking a motivated marketing student to assist with promoting one of Southwest Michigan’s largest seasonal entertainment experiences. This role provides hands-on experience in real-world marketing, content creation, and local brand growth for live events.
The Marketing Assistant will work directly with ownership to help execute and properly place digital marketing efforts, social media content, and community-based promotion leading into and throughout the Halloween season.
This position is ideal for a student looking to apply classroom concepts to a fast-paced, creative environment where their work will be seen by thousands of guests.
Key Responsibilities
- Help write captions, promotional posts, and basic marketing copy
- Support local and geo-targeted marketing efforts (event tagging, location-based posts, community outreach)
- Assist with updating Google Business Profile and other local listings
- Track basic social media performance and provide simple insights on engagement and reach
- Support seasonal campaigns, special events, and promotions as needed
- Integrate and track marketing efforts vs. sales to determine efficacy of ads
Required Qualifications
- Currently pursuing a degree in Marketing, Advertising, Communications, Digital Media, or a related field
- Familiarity with major social media platforms and current content trends
- Basic understanding of digital marketing concepts
- Strong communication skills and attention to detail
- Ability to work independently and take initiative when given direction
- Basic knowledge of SEO, local marketing, or Google Business listings
Time Commitment
- Flexible hours during Spring and Summer (planning and meetings)
- Increased hours and availability during September–October (ad implementation, tracking, and analysis)
- Some evening and weekend availability required during peak season
What You’ll Gain
- Real-world marketing experience for a high-visibility entertainment brand
- A strong portfolio of live-event marketing content
- Mentorship and direct collaboration with business ownership
- Experience working in seasonal, experiential, and event-based marketing
- Opportunity for continued involvement beyond the season based on performance
How to Apply
- Please apply through Handshake and include:
- A brief resume
- A short note explaining your interest in the position
- (Optional) Links to social media accounts, portfolios, or examples of content you’ve created