Integrated Marketing Lead

Company Description Software Toolbox is a full-stack industrial AI company that specializes in delivering innovative industrial connectivity software, data platforms, and AI agents to support manufacturing and process industries. The company's advanced solutions, such as TOP Server, OPC Router, and OmniServer, are recognized for exceptional customer support and high customer satisfaction. With offerings like N3uron and Cogent DataHub, Software Toolbox enables customers to securely transport and contextualize data for effective industrial operations. The company is now leading with an AI first mindset and delivering cutting-edge AI capabilities like JonJon.ai, a specialized agent for addressing industrial challenges and providing actionable insights. Serving leading global businesses across diverse industries such as automotive, chemicals, and power generation, Software Toolbox empowers clients to navigate their industrial AI transformation. 

What You’ll Do 
1. Event & Tradeshow Strategy (Revenue Accountability) 
 Identify and prioritize high-ROI industry events (industrial, OT, data, AI). 
 Negotiate sponsorships and attendance contracts. >
 Own end-to-end logistics (booth planning, materials, guidance on travel coordination). 
 Ensure clean lead capture → HubSpot import → tagged segmentation 
 Drive pre-event and post-event follow-up campaigns tied to demo bookings.  Track and report true ROI (pipeline created, deals influenced, revenue closed vs total spend including T&E). 

2. Social & Brand Presence (Commercial Lens) 
 Own LinkedIn-first strategy; in time, expand to IG/FB if justified. 
 Build and manage a content calendar aligned to sales priorities. 
 Edit and refine technical content into compelling, market-facing narratives that connect with our audience. 
 Increase engagement, credibility, and brand authority in industrial data/OT conversations.  Use AI tools for rapid content iteration and lightweight design.  Graphic design (via AI or other) and content clarity are essential for success in this role as we look to re-position our image. 

3. Measurement & Optimization  Establish weekly / monthly reporting on: Event ROI, Social engagement → demo conversion and Contribution to pipeline 
 Continuously test messaging, positioning, and CTA performance. 
 Partner with sales to align messaging and follow-up cadence. 

Required (Must-Have) 
 AI first mindset  3-5+ years marketing experience, including ownership of events and social media strategy. 
 Demonstrated ability to connect marketing activity to revenue outcomes.  Strong operator mindset: comfortable executing details and leading with our sales team, not just setting strategy. 
 Experience working directly with sales leadership. 
 Hands-on familiarity with CRM/marketing automation (HubSpot is our CRM). 
 Strong written communication and content editing capability. 

Preferred 
 Experience marketing to industrial, manufacturing, OT, or technical B2B audiences. 
 Prior leadership experience but comfortable in a lean role. 
 Background in integrated marketing, business, or analytics. 
 Strong working knowledge of marketing metrics and ROI modeling. 
 Comfort using AI tools for content and design acceleration. 

Compensation & Structure 
 Full time or Part-time (30 hours per week) 
 Both full-time and part time qualify for benefits including. Including Health, Vision, Dental, 401k 
 High autonomy, direct report to the CRO 
 Location is flexible – the company is headquartered in Charlotte, NC