Marketing Designer - Business to Business
Marketing & Design Specialist (On-Site, Entry-Level – B2B)
Location: Sanford, FL
Not a remote position. Local candidates only.
Capsmith, Inc. is seeking an entry-level Marketing & Design Specialist to support and grow our B2B marketing efforts. This role is ideal for someone beginning their marketing career who has hands-on experience with Adobe Creative Cloud and understands that marketing is about results — not just design.
This is not a graphic designer-only role. We are looking for someone who can design, execute campaigns, manage social media, and track performance to determine what’s working.
What You’ll Do
- Assist in developing and executing B2B marketing campaigns for our custom headwear products
- Design marketing assets using Adobe Creative Cloud (Photoshop, Illustrator, etc.) for:
- Social media
- Email campaigns
- Website graphics
- Digital ads
- Product promotions
- Manage and grow social media accounts with a focus on engagement and lead generation
- Track campaign performance using analytics tools (Google Analytics, social insights, email metrics, etc.)
- Monitor ROI and identify which marketing efforts generate leads and sales
- Recommend improvements based on data and performance results
- Support website and e-commerce marketing initiatives
Required Qualifications
- Proficiency in Adobe Creative Cloud (Photoshop & inDesign required)
- Understanding of social media marketing and content strategy
- Basic knowledge of marketing analytics and performance tracking
- Ability to interpret data and adjust strategies accordingly
- Strong organizational skills and attention to detail
- Must be able to work on-site at our Sanford office
Preferred Qualifications
- Experience with Google Analytics or similar reporting tools
- Familiarity with email marketing platforms (Mailchimp or similar)
- Basic understanding of website/e-commerce marketing
- Video editing skills a plus
Who This Is For
This role is ideal for someone early in their marketing career who wants hands-on experience in:
- B2B marketing
- Campaign execution
- Performance tracking & analytics
- Content creation with purpose
If you are looking for a fully remote design-only role, this is not the right fit.
About Capsmith, Inc.
Capsmith, Inc. is an American-owned headwear manufacturer with 40 years of experience producing high-quality custom caps and branded products for B2B customers nationwide. We are a small, established company where team members take ownership and directly see the impact of their work.
To Apply
Please submit:
- Resume
- Portfolio (design + marketing work)
- A brief note explaining your interest in B2B marketing
Local candidates only. This is an on-site position.