Web Content Specialist

Job Title

Web Content Specialist

Department

FBS Marketing Creative

Worker Type

Regular

Pay Type

Salary

Position Salary Minimum

60,000

Position Salary Maximum

64500

Salary will be commensurate with the level of the position, education, and experience.

Scheduled Weekly Hours

40

Benefit Eligible

Yes

Screening Date

2026-02-27

Job Description Summary

The Web Content Specialist for Finance and Business Services (FBS) serves as a strategic contributor to marketing and communications initiatives that enhance visibility and engagement across FBS web platforms. This role is responsible for building, organizing, designing, and maintaining websites using Miami University’s content management system (CMS). The specialist leads website transitions to updated templates, improves user experience through content and navigation optimization, and ensures alignment with university branding and marketing strategies.


This position reports to the Director of Marketing Projects and Operations in FBS Marketing and operates in a hybrid capacity, with one approved remote workday per week.

Job Description

Essential Duties

Build, design, organize, and maintain FBS websites using the University CMS.

Provide ongoing web updates and maintenance for Finance and Business Services client websites while developing and implementing web strategies that align with and advance client campaign objectives.

Lead website audits and oversee rollout campaigns to implement new tactics and improvements.

Collaborate with University Communications and Marketing (UCM) on CMS templates, updates, and solutions for FBS clients.

Ensure websites follow best practices in usability, accessibility, SEO, and digital content development.

Monitor industry trends and recommend emerging technologies and strategies to enhance digital communications.

Analyze website performance, SEO metrics, and digital marketing data to provide optimization recommendations.
Manage Google Analytics tracking, including paid advertising conversion monitoring.

Optimize web content for usability and engagement, particularly for prospective students.

Ensure compliance with university web policies and industry standards.

Oversee campus digital advertising screens on campus, including managing ad requests, uploading creative assets into Poppulo, and handling client payment processing.

Minimum Qualifications

Bachelor’s Degree or Associate’s degree with 2-years of relevant experience in Marketing or a closely related discipline

1–4 years of professional experience working with Content Management Systems (CMS)

Minimum of 1 year of experience in web development.

Preferred Qualifications

Experience working in a higher education or academic environment.

Professional experience guiding clients in web content best practices.

Experience with Google Analytics and Google Search Console.

Experience with email marketing and marketing automation platforms.
Strong understanding of SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).

Experience with Google Tag Manager.

Video editing experience.
 

Required Knowledge, Skills & Abilities

Strong analytical skills with the ability to interpret data and translate findings into actionable marketing insights.

Experience producing and maintaining websites.

Experience collaborating with graphic designers, editors, IT specialists, and content providers.

Excellent writing, editing, communication, and collaboration skills.

Demonstrated project management skills, including the ability to manage multiple initiatives simultaneously and work independently in a dynamic environment.

High level of initiative, attention to detail, and adaptability to emerging technologies.

Demonstrated commitment to diversity, equity, inclusion, and multicultural competence.
 

Preferred Knowledge, Skills & Abilities

Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).

Working knowledge of HTML and CSS for web content updates and optimization.

Familiarity with AI tools and their application in digital marketing, content development, and workflow efficiency.

Working knowledge of Poppulo and other digital advertising platforms.

Experience with campaign performance tracking, digital analytics platforms, and marketing automation tools.

Proven ability to collaborate cross-functionally to align content with brand voice, SEO strategy, accessibility standards, and conversion goals.

Additional Position Information (if applicable)

Required Application Documents

Resume, cover letter

Special Instructions (if applicable)

None

Additional Information

A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

This organization participates in E-Verify.

Remote Work
For positions that are approved for remote work: Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.

Reasonable Accommodations
Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560. Questions and follow-ups regarding requests should also be directed here.

Miami University Values Statement
Miami University is a scholarly community whose members believe that a liberal education is grounded in qualities of character as well as of intellect. We respect the dignity of other persons, the rights and property of others, and the right of others to hold and express disparate beliefs. We believe in honesty, integrity, and the importance of moral conduct. We defend the freedom of inquiry that is the heart of learning and combine that freedom with the exercise of judgment and the acceptance of personal responsibility.

For more information on Miami University’s mission and core values, please visit the Mission and Core Values webpage.

Equal Opportunity/Affirmative Action Statement
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.

Clery Act
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at 513-529-2223.

Labor Law Posters for Applicants

Please visit our Labor Law Posters webpage to access all relevant and applicable labor law information.