Marketing Research Analyst

Infomatics is looking for a data-driven and curious Marketing Research Analyst Intern. In this role, you will be the "eyes and ears" of the company, bridging the gap between raw market data and actionable marketing strategies. You will play a pivotal role in identifying new industry trends, analyzing competitor movements, and helping us refine our positioning in the AI/ML and Cloud Services sector.

Key Responsibilities

1. Market & Competitor Intelligence

Conduct deep-dive research into primary competitors (GSIs and boutique AI firms) to map their service offerings, pricing models, and messaging.

Monitor industry trends in AI/ML, Cloud Infrastructure, and Enterprise IT to identify "white space" opportunities for Infomatics

Track and summarize news related to key accounts and target industries (e.g., Energy/Utilities, Healthcare, Finance).

Data Analysis & Lead Generation

Utilize market intelligence tools (e.g., Apollo, ZoomInfo, or LinkedIn Sales Navigator) to identify and build high-quality prospect lists.

Analyze the performance of current marketing campaigns (email open rates, CTRs) and provide data-backed suggestions for improvement.

Assist in segmenting our CRM database based on firmographics and technographics.

Content & Strategy Support

Transform complex research findings into easy-to-digest visual reports, infographics, and slide decks for the executive team.

Collaborate with the content team to provide data points and "proof points" for case studies, white papers, and social media posts.

Assist in the preparation of RFP (Request for Proposal) responses by providing relevant market context and competitor benchmarking.