Account & Sales Intern

About Impetus

Impetus is a data, analytics, and AI consulting firm that helps enterprises modernize their data platforms and drive measurable business outcomes. We partner closely with leading cloud and technology providers and support clients across Banking, Financial Services, Insurance, Life Sciences, and other data-intensive industries.

Internship Objective

The Sales & Partner Development Internship is designed to provide hands-on exposure to enterprise sales, consulting services, and technology partnerships. Interns will support go-to-market (GTM) initiatives while gaining practical experience working with sales leaders, partners, and delivery teams across the organization.

Key Responsibilities

Sales & Business Development Support

• Conduct research on target accounts, industries, and buyer personas
• Assist with account research for lead list building
• Perform sales prospecting through calls, emails, and social media channels
• Support sales efforts, messaging preparation, and CRM updates
• Help prepare meeting briefs, call notes, and follow-up summaries
• Assist with pipeline tracking and reporting

Partner & Ecosystem Support

• Support partner planning initiatives
• Research partner offerings, GTM motions, and joint value propositions
• Perform partner prospecting through calls, emails, and social media channels
• Help maintain partner-related documentation and sales assets

GTM & Strategy Enablement

• Participate in internal sales, partner, and strategy meetings
• Contribute to internal GTM initiatives and process improvement efforts

Capstone Intern Project: Business Impact Challenge

A core component of the internship is the Capstone Business Impact Project, designed to give interns broad exposure to the business while encouraging ownership, innovation, and measurable impact.

1. Leadership Immersion & Business Discovery

• Interns will have the opportunity to interview leaders across Impetus, including Sales, Partnerships, Delivery, Engineering, Marketing, and Executive Leadership.
• Through these conversations, interns will learn:
  • What each function does
  • How teams collaborate internally
  • How each role contributes to customer outcomes and business growth
• Insights will be synthesized into a clear understanding of how Impetus delivers value end-to-end.

2. Idea Generation & Innovation Pitch

• Based on their learnings, interns will identify a business opportunity such as:
  • Improving sales or partner engagement
  • Enhancing GTM execution or messaging
  • Optimizing internal processes
  • Strengthening customer or partner experience
• Interns will develop and formally pitch a new idea supported by research, data, and a clear business rationale.
• Ideas demonstrating measurable business impact may be selected for implementation.
• Interns whose ideas are adopted or generate tangible outcomes will be recognized and rewarded.

3. Business Case & Performance-Based Bonus Presentation

• At the conclusion of the internship, interns will prepare a formal business case presentation summarizing:
  • Key learnings and contributions
  • The proposed or implemented idea
  • Expected or realized business impact
• Interns will present this business case to a leadership review panel.
• As part of this presentation, interns will make a professional case for the performance-based bonus they believe they earned.
• Bonus awards are determined based on impact, quality of thinking, execution, and professionalism.

Internship Timeline (Weeks 1–10)

Weeks 1–2 | Onboarding & Business Orientation:

• Impetus onboarding, tools access, and internship expectations
• Introduction to Impetus offerings, customers, and partner ecosystem
• Shadow sales, partner, and GTM meetings
• Begin leadership interviews for capstone project

Weeks 3–9 | Sales & Partner Development Support

• Conduct account, market, and partner research to help Sales Directors develop Target Account Plans 
• Assist with account research for lead list building
• Perform sales prospecting through calls, emails, and social media channels
• Support sales efforts, messaging preparation, and CRM updates
• Help prepare meeting briefs, call notes, and follow-up summaries
• Assist with pipeline tracking and reporting
• Support partner planning initiatives
• Research partner offerings, GTM motions, and joint value propositions
• Perform partner prospecting through calls, emails, and social media channels
• Help maintain partner-related documentation and sales assets
• Capstone Project:
  • Continue leadership interviews 
  • Identify Capstone project themes and opportunity areas
  • Refine the capstone problem statement and business opportunity
  • Validate assumptions with mentors and stakeholders
  • Develop solution concepts 
  • Build a business case, an impact model, and supporting analysis
  • Develop a capstone pitch narrative and presentation
  • Midpoint review with internship mentors and leadership and refine the solution based on feedback.
  • Quantify expected or realized business impact
  • Finalize capstone presentation and prepare for leadership review panel presentation.

Week 10 | Final Capstone Presentation & Program Close

• Final capstone presentation to leadership review panel
• Business case and performance-based bonus discussion
• Internship feedback, reflection, and next-steps discussion

Learning Outcomes

By the end of the internship, interns will:

• Understand enterprise sales within a consulting and professional services environment
• Gain exposure to data, analytics, cloud, and AI solutions
• Learn how sales teams collaborate with technology partners
• Develop executive-level communication and presentation skills 
• Build confidence engaging with senior leadership
• Develop a strong sense of ownership and accountability for outcomes

Desired Qualifications

• Currently pursuing a Bachelor’s or Master’s degree in Business, Marketing, Analytics, Information Systems, Computer Science, or a related field
• Strong interest in sales, consulting, partnerships, or technology
• Excellent written and verbal communication skills
• Strong analytical and research capabilities
• Comfortable working with Excel, PowerPoint, CRM tools (Salesforce experience a plus), and AI chatbots (ChatGPT, Gemini, Perplexity, etc.) 
• Self-motivated, detail-oriented, and eager to learn

Why Join Impetus

• Direct exposure to enterprise clients and global technology partners
• Mentorship from experienced sales, GTM, and executive leaders
• Hands-on experience with real business challenges
• A differentiated internship experience focused on impact, ownership, and growth