Social Media Manager

This role is responsible for building awareness, community engagement, and storytelling around Project 1 races and participants. The goal is to grow participation, highlight community stories, and create momentum around each race.

Core Responsibilities

Content Planning & Strategy

Develop and manage the overall Project 1 social media content plan.

Responsibilities:

• Build monthly social media calendar
• Plan promotional campaigns around race registrations
• Coordinate messaging with WFP marketing team
• Identify storytelling opportunities around athletes and communities
• Planning P1 media at events
• Executing full marketing plan in conjunction with WFP marketing team 
  
   

Deliverables:

• Monthly content plan
• Campaign planning for race launches
• Weekly posting schedule

Content Creation

Create and publish social media content across Project 1 platforms.

Responsibilities:

• Design graphics 
• Create short-form video content (Reels / TikTok style)
• Produce race highlight posts
• Write captions and post copy
• Repurpose athlete and community content

Athlete & Community Storytelling

Identify and produce stories about participants, gyms, and athletes competing in Project 1 races.

Examples:

• “First Race Ever”
• “Mom of 3 running Project 1”
• “Gym owner bringing 20 members”
  
   

Event Coverage

Capture and post live content during race weekends.

Responsibilities:

• Post race-day Instagram stories
• Capture athlete highlights
• Share race results and podium moments
• Produce short recap content
• Manage race coverage and creators