Integrated Marketing Intern
Integrated Marketing Intern Position at C1
Summary:
As a Marketing Intern, you will support the Integrated Marketing team with the goal of enhancing your educational experience through practical, hands-on learning, assignments, and projects. The Marketing Intern will be part of an exciting program that offers exposure to various marketing functions, including Digital Marketing, Campaign Management, Content Strategy, Partner Marketing, Marketing Operations, and Project Management.
A primary area of focus will be assisting in the execution of marketing campaigns, supporting content creation, performing data analysis, and maintaining marketing platforms to optimize effectiveness and engagement. This role will contribute to improving marketing automation, campaign performance tracking, and digital outreach efforts.
This position will focus on the health and effectiveness of marketing campaigns, content strategies, and digital initiatives to increase engagement and ROI. Additionally, this role will help foster an organizational culture that promotes continuous learning and process improvement.
Essential Functions and Role Elements:
- Assist in the development and execution of integrated marketing campaigns across multiple channels (email, digital advertising, social media, etc.).
- Support build and QA for blogs, landing pages, emails, and social media posts.
- Monitor and report on marketing campaign performance using analytics tools.
- Help maintain marketing databases, CRM, and automation platforms (e.g., HubSpot, 6sense).
- Collaborate with the creative team to develop visuals and assets for campaigns.
- Assist in the coordination of webinars, virtual events, and field marketing initiatives.
- Gain exposure to project management methodologies and assist in tracking marketing initiatives.
- Support marketing operations tasks, including database maintenance, campaign execution, and automation workflows.
- Participate in team meetings and brainstorming sessions to develop innovative marketing strategies.
Required Qualifications:
- Minimum cumulative 3.2 GPA.
- Familiarity with digital marketing tools, email marketing, and content management platforms.
- Strong written and verbal communication skills, with the ability to interact with multiple levels within an organization.
- Excellent organizational and presentation skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency in MS Office Suite (Word, Excel, PowerPoint, OneNote).
Desired/Preferred Qualifications
- Pursuing a Bachelor's degree in Business, Marketing, Communications, or a related field. Candidates in Senior and Junior year are preferred.
- Experience with HubSpot, Google Analytics, or social media management platforms is a plus.
- Familiarity with graphic design tools (Canva, Adobe Creative Suite) is beneficial.