Director of Marketing
Core Responsibilities
1. Marketing Strategy & Execution
Develop and execute integrated marketing campaigns across digital platforms
Align campaigns with revenue goals and product launches
Build marketing calendars and content strategies
Coordinate influencer campaigns and performance tracking
Manage marketing budgets and track ROI
2. Social Media Management
Build, grow, and maintain all social media platforms including:
TikTok
YouTube
X (Twitter)
Identify and add emerging platforms as appropriate
Develop posting schedules and content calendars
Create engaging captions, reels, stories, and short-form videos
Monitor engagement and respond to comments/messages
Analyze performance metrics and optimize growth
3. Content Creation & Brand Messaging
Write compelling social media posts and product descriptions
Ensure brand consistency across all channels
Develop educational content around Hypochlorous Acid and wellness
Collaborate on video scripts, email campaigns, and ad copy
Coordinate product photoshoots and creative assets
4. A/B Testing & Conversion Optimization
Design and execute A/B tests on:
Ad creatives
Landing pages
Email subject lines
Website headlines
Offers and promotions
Analyze performance data and implement improvements
Improve conversion rates, customer acquisition cost (CAC), and average order value (AOV)
Track KPIs including ROAS, CTR, CPA, engagement rate, and retention metrics
5. Paid Advertising Management
Manage Meta (Facebook/Instagram) Ads
Oversee Google Ads campaigns
Coordinate TikTok ad campaigns
Test new paid traffic channels
Monitor ad spend and optimize for ROI
6. Funnel Building & Website Optimization
Build and optimize sales funnels
Improve landing pages for conversion
Collaborate on website UX improvements
Implement upsell and cross-sell strategies
Support email automation flows and retargeting campaigns
7. Analytics & Reporting
Monitor marketing dashboards and analytics tools
Provide weekly performance reports
Identify trends and growth opportunities
Make data-driven recommendations