Marketing and Outreach Specialist

How to Apply
Interested candidates should apply online through the City of Newport News job site. Please be sure to complete all sections of the application, including your work history and education. We look forward to learning more about you.

Apply here: https://www.nnva.gov/193/Apply-for-a-Job

GENERAL STATEMENT OF RESPONSIBILITIES

Under general supervision, this position is responsible for the planning, coordination, and promotion of educational outreach initiatives related to water conservation and the value of water. This role focuses on community engagement at public events, schools, and other outreach opportunities, delivering water education programs and supporting departmental marketing efforts. The position also involves logistics management and content creation to raise awareness about water resources. This role may also serve as a lead worker and reports to the Public Education Coordinator.   

ESSENTIAL JOB FUNCTIONS 

Plans and executes educational outreach events and water conservation programs, managing logistics, participant engagement, vendor coordination, and event setup/breakdown. 

Serves as a representative at public events and community programs, providing water-related education to diverse audiences and promoting conservation practices. Collaborates with schools, community organizations, stakeholders, and local businesses to expand outreach efforts, fostering partnerships that enhance water education programs. 

Researches and designs public information materials and visual aids. Maintains supplies; compiles data on program activities and prepares reports; assists with public and department events and programs; attends various committee meetings to include civic groups and social organizations.  

Performs other related duties as assigned. 

PERFORMANCE STANDARD 

Employees at all levels are expected to effectively work together to meet the needs of the community and the organization through work behaviors demonstrating the City’s Values. Employees are also expected to lead by example and demonstrate the highest level of ethics.  

REQUIRED KNOWLEDGE 

• Education and Training – Thorough knowledge of educational techniques, methods, and procedures. Knowledge of modern training philosophies, practices, and techniques. General knowledge of the proper methods and techniques of researching, preparing and disseminating information.  

• Information Technology – Knowledge of computers with word processing, spreadsheet, and presentation software to effectively complete a variety of administrative tasks and presentations.  

• Customer Service- Knowledge of principles and processes for providing customer service.  This includes setting and meeting quality standards for services, and evaluation of customer satisfaction.  

• Water Education & Conservation: Knowledge of water resource management, conservation principles, and educational strategies for teaching water-related topics.  

REQUIRED SKILLS 

• Event Coordination - Strong organizational skills for managing logistics, coordinating outreach events, and ensuring the success of educational programs. 

• Interpersonal Relationships – Develops and maintains cooperative and professional relationships with employees at all levels, representatives from all departments, outside organizations and citizens.    

• Time Management - Plans and organizes daily work routine.  Estimates expected time of completion of elements of work and establishes a personal schedule accordingly.  Implements work activities in accordance with priorities and estimated schedules.   

• Critical Thinking – Using logic and reasoning to understand, analyze, and evaluate complex situation and research information to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to the situation.  

• Computer Skills – Utilizes a personal computer with word processing, spreadsheet, and related software to effectively complete a variety of administrative tasks with reasonable speed and accuracy.  REQUIRED ABILITIES • Communication - Excellent ability to communicate ideas and proposals effectively to diverse audiences to include preparing and presenting a wide variety of related community and public relation materials. Excellent ability to listen and understand information and ideas presented verbally and in writing.  

• Creativity - Ability to design engaging, interactive, and hands-on activities that make complex topics like water conservation accessible and exciting.

EDUCATION AND EXPERIENCE 

Requires a high school diploma or GED and 2-3 years of directly related experience in a customer service or similar environment to Newport News Waterworks (NNWW), or an equivalent combination of education and experience. 

ADDITIONAL REQUIREMENTS 

Valid driver’s license and an acceptable driving record. 

An acceptable background check, including local and state criminal history.  

PHYSICAL REQUIREMENTS 

• Requires the ability to exert moderate effort, though not constant physical effort.  

• Some combination of lifting, carrying, stooping, kneeling, crouching, crawling, pushing and/or pulling of objects and materials of moderate weight (10-20 pounds).  

• May require standing for extended periods of time.  

• Tasks may involve extended periods of time at keyboard or work station.

 SENSORY REQUIREMENTS 

Ability to perceive sounds, visual cues, and signals, and communicate effectively with the public. 

ENVIRONMENTAL EXPOSURES 

Potential exposure to outdoor elements such as dust, pollen, extreme weather, and interactions with diverse customer groups. 

Why Work for the City of Newport News?
The City of Newport News is an organization committed to excellence in public service with strong communication and teamwork. As an established employer of choice in the Hampton Roads area, the City is also dedicated to maximizing employee potential. Join the City of Newport News and embrace the City’s values of “Commitment, Caring and Collaboration.”