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Basic Function

The Social Media Manager is responsible for promoting and representing Career Services on social media outlets, delegating social media tasks to student office assistants, and creating a social media plan/schedule. 

 

Duties and Responsibilities

  • Lead the Career Services Office social media initiatives.
  • Create social media content calendars and ideas for postings
  • Develop video production schedules for the Career Services Facebook, Instagram, Pinterest, Tik Tok and LinkedIn. Other social media outlets if needed/ as appropriate. 
  • Use the Career Services brand kit to keep postings consistent 
  • Provide additional digital content for each social media outlet, including photos and videos. 
  • Always work in a safe manner, following departmental and university policies and procedures
  • Other duties as assigned.
  • Able to understand and analyze social media analytics on a base level

 

Minimum Qualifications

  • Be free of academic and/or disciplinary probation and maintain a cumulative GPA of 2.0 while employed.
  • Ability to deal with diverse population in a positive and friendly manner.
  • Strong communication and listening skills.
  • Demonstrates a sincere interest in helping people.
  • Knowledge of and familiarity with computer applications run from Windows format.
  • Willingness to learn all aspects of Career Services’ operations, resources and services.
  • Ability to write effectively.
  • Good organizational abilities.
  • Willingness to be a participating member of the Career Services staff by making suggestions on how to be more efficient and effective in helping our clients.
  • Possess a positive attitude about NMU. 
  • Extensive familiarity with social media and willingness to learn new outlets.
  • Proficient understanding of Adobe Photoshop and Illustrator 
  • Meet regularly with Career Services staff to gather feedback, and share updates related to social media performance and analytics. 
  • Provide student staff feedback and guidance on strategy and quality of social media content. 
  • Apply knowledge of best practices in social media management, in guidance and recommendations for department accounts.

 

Application Process

  • Please upload a resume
  • Fill out and attach the “General On-Campus” Application
  • Complete the task below

Make a social media post going over these 3 tips (brand guide: https://drive.google.com/file/d/1Oc9LTvY4xe_qTRbXJ0c5rMGZgjCUmdoP/view?usp=sharing)

1. Your resume should be tailored to each job you apply for and match with your cover letter

2. Doing mock interviews can improve your confidence before going into interviews with employers  

3. Know what you bring to the table, strengths and weaknesses, when interviewing and be honest!

The post should be a carousel post with the dimensions of 1350 x 1080.

The post should use Career Service brand guidelines (Brand Guide found here, https://drive.google.com/file/d/1Oc9LTvY4xe_qTRbXJ0c5rMGZgjCUmdoP/view?usp=sharing).

Feel free to change the wording to fit the style of your post, but make sure that the information still comes across clearly!

Please look at our social media pages for inspiration/ reference for your design.

Make sure the design of your post will be consistent and cohesive to the themes on our social media.