Member Experience and Relations Manager
The Snow & Ice Management Association is a North American trade association for snow & ice industry professionals. Our mission: We empower snow & ice management professionals for success.
The snow and ice management industry is dynamic, engaging, and essential to the world we live in. SIMA is proud to support thousands of small businesses, entrepreneurs, and hard-working professionals in the industry.
SIMA is seeking a self-driven professional with experience in customer service, account management, and/or consultative sales. Key responsibilities include relationship-building with members and stakeholders, managing virtual communities, facilitating small groups, and representing the association at various meetings and conferences. This position will be responsible for partnering with the SIMA team to develop and execute a comprehensive member engagement approach that supports the association’s mission and enables members to experience the full value of membership. This position will be responsible for planning and implementing approaches to strengthen and monitor member engagement, build a strong sense of community among SIMA members, and develop methods to engage potential members on a path to membership.
Primary Responsibilities:
- Is a valued partner with the membership team which guides the member relationship process and actions for new member onboarding, ongoing membership relationships, and coordinating member retention efforts to aid in improving retention outcomes.
- Develops, prepares, and analyzes reports that provide statistical information on membership and progress in meeting goals for recruitment, retention, and engagement.
- Work with a dynamic membership and marketing team to innovate new methods and activities to engage members and potential members based on feedback from stakeholders.
- Ability or willingness to learn how to facilitate in-person and virtual small group meetings (training will be offered in this area to supplement similar professional experience).
- Initiates and responds to phone calls, emails, and social media inquiries as needed to create a high-quality customer service experience.
- Cultivate relationships to generate new member opportunities and business development, particularly with manufacturers and suppliers to the regular membership. Comfortable with tech tools, utilizing lead generation.
- Knowledge and experience in sales or customer relations.
Required Skills
- Creativity and high level of ideation to help members achieve their membership return on investment.
- Enjoys talking with members and potential members to help connect them to the member experience.
- Demonstrated experience in customer service, account management, or sales. Ability to build rapport and establish lasting professional relationships.
- Proven experience in working with a team to accomplish objectives.
- Tech-savvy and adept at learning new software systems, applications, tools, and identifying social media trends.
- Strong project management skills and experience.
Desired Skills
- Exceptional computer and technology skills: Proficiency with CRM software (e.g., Salesforce, HubSpot), Google Applications (gsheet, gdoc, gmail) , and virtual communication tools.
- Background utilizing CRM tools and ability to interpret data to develop operational plans.
Travel Requirements:
- Ability to travel up to 6-10 times per year for industry events, trade shows, and member visits.