Sales Development Representative
Axis Group, DigitalNet.ai
JOB DESCRIPTION
Job Title: Sales Development Representative – Retail & Manufacturing
Department: Sales – Business Development
Reports To: VP of Business Development
Location: Remote (United States)
Employment Type: Full-Time
About Axis Group
Axis Group is a leading data, analytics, and artificial intelligence consulting and product company focused on helping enterprise organizations modernize their analytics platforms, unlock business value from data, and operationalize AI at scale.
We specialize in large-scale BI modernizations (e.g., Qlik, Tableau, Cognos to Microsoft Power BI/Fabric), instantiating cloud data platforms, developing advanced analytics, and driving AI-enabled business transformation.
Axis Group is part of the DigitalNet.ai family of companies, a fast-growing firm focused on delivering end-to-end digital transformation across data, AI, cloud, Cybersecurity and enterprise modernization.
Our go-to-market model is industry-aligned and pod-based, with dedicated teams serving verticals including, but not limited to, Healthcare & Life Sciences (HLS), Financial Services & Insurance (FSI), Retail & Consumer Goods (RCG), and Manufacturing (MFG).
Position Summary
The Sales Development Representative (SDR) is the engine of Axis Group’s top-of-funnel for the Retail & Consumer Goods and Manufacturing pods.
This role is responsible for building targeted account lists, executing high-quality outbound campaigns, personalizing messaging by industry use cases, qualifying early interest, and booking meetings for Business Development Executives.
Responsibilities
Targeting & Account List Development
- Build and maintain vertical-specific target account lists for RCG and Manufacturing
- Identify relevant buyer personas
- Partner with BDEs to prioritize strategic accounts
Outbound Prospecting
- Execute outbound campaigns via email, LinkedIn, and phone
- Personalize messaging by industry challenges and analytics/AI use cases
- Test and refine messaging strategies
Lead Qualification & Meeting Generation
- Conduct light qualification for ICP fit, role, pain points, and timing
- Schedule meetings for BDEs
- Ensure clean handoff with clear notes
- CRM & Process Excellence
- Maintain accurate CRM records
- Track outreach activity and conversion metrics
- Support reporting on meetings booked and pipeline contribution
- Pod Collaboration
- Work closely with BDEs, Solution Directors, and marketing
- Participate in pod pipeline and targeting reviews
Ideal Candidate Qualifications & Competencies
- Experience
- 1–3+ years in sales development or inside sales
- B2B technology or consulting experience preferred
Skills & Attributes
- Highly organized and process-oriented
- Strong written communication skills
- Comfortable with cold outreach
- Curious about data, analytics, and AI
- Coachable and goal-driven
What Success Looks Like
- Consistent meeting generation
- High-quality meetings
- Clean CRM data
- Continuous improvement in conversion rates
- Strong collaboration
Why Join Axis Group
- Front-row seat to enterprise data & AI transformation
- Clear growth path into Business Development roles
- Exposure to enterprise buyers
- Supportive pod-based team environment
- Backed by the DigitalNet.ai growth platform
Compensation & Benefits
This position offers a competitive base salary supplemented by performance-based variable compensation tied to qualified meetings generated, pipeline contribution, and overall performance against defined objectives.
Axis Group provides a comprehensive benefits program for full-time employees, including:
- Medical, dental, and vision insurance plans
- 401(k) retirement plan with company matching contributions
- Generous paid time off and company holidays
- Remote-first work environment with occasional travel as needed
- Structured onboarding, ongoing sales training, and professional development
- Defined career progression opportunities into Business Development and Account Executive roles within Axis Group and the DigitalNet.ai family of companies
Axis Analytics, LLC., a DigitalNet.ai Company, is an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, veteran status, age, marital status, genetic information, or any other protected characteristic under applicable law. All candidates must be legally authorized to work in the United States. Axis will not consider Visa Sponsorship for this position.