Engagement Strategy Intern

Launch your career in pharmaceutical and healthcare marketing with Fingerpaint Group's Paint the Way Program. This unique internship experience is designed to integrate you deeply into our teams, delivering real-world impact. This dynamic program offers rising participants an opportunity to contribute meaningfully to client solutions through hands-on and direct team involvement.

As a Paint the Way intern, you'll collaborate directly with industry experts, gaining invaluable practical knowledge while contributing to active client projects. We believe in empowering our interns; your ideas and unique perspective will be valued as an integral part of the team.

This paid opportunity is open to rising juniors and above, recent graduates, veterans, and those seeking a career change.

• Duration: 10 weeks, 30 hours per week
• Schedule: June 10th - August 19th
• Location: Primarily remote, with occasional travel required to our Cedar Knolls, NJ office for purposeful engagement. Candidates should be within driving distance of the Cedar Knolls, New Jersey Office

The Engagement Strategy team builds the blueprints for high-impact marketing campaigns. We ensure a brand’s message reaches healthcare providers and patients through a cohesive, "digital-first" ecosystem of email, social media, web experiences and more. As an intern, you will help connect these dots by analyzing customer behaviors, mapping out digital journeys, and leveraging AI technologies to optimize brand experiences.

Primary Responsibilities:

• Analyze customer behaviors and interactions to understand how audiences engage with digital content.
• Use AI tools like Gemini, NotebookLM, and Waldo to synthesize complex data into actionable brand positioning.
• Assist in building omnichannel ecosystems that prioritize digital-first interactions across social media, websites, and CRM.
• Develop content maps that outline how messaging flows across different platforms to create a seamless brand experience.
• Apply best practices for digital channels to ensure content is optimized for the specific nuances of each platform.
• Collaborate on strategies for digital campaigns, including social media posts, website content, and email marketing materials
• Review email and CRM tactics to ensure they align with the client’s overarching business goals.
• Identify, define and report on Key Performance Indicators (KPIs) to measure campaign effectiveness and provide data driven recommendations for strategic improvements 
• Partner with Account, Media, and brand strategy across diverse therapeutic categories, such as (but not limited to) plaque psoriasis, IBS, and maternal-fetal medicine

Qualifications:

• Analytical thinker with the ability to look at data and see the "big picture" strategy.
• Succinct writer who can communicate complex ideas clearly and effectively.
• Proficiency in PowerPoint and a strong eye for detail and organization.
• Experience using AI tools for research, brainstorming, or productivity.
• Professional presence with the ability to collaborate confidently across different departments.
• Eagerness to learn the "why" behind marketing decisions in a fast-paced agency environment.