Local Marketing Specialist - House of Sport

Job Duties & Responsibilities

Partnership, Sponsorship and Activation planning

• Develop and foster strong relationships that make an impact in the community, drive company initiatives and awareness of the House of Sport brand pillars – assortment, experience, service, and community.
• Serve as a resource to local athletes in our areas, supporting active lifestyle, athletics, education, and community programming.
• Supports local partners through sponsorships that drive full-funnel value via awareness, engagement, traffic, and sales.
• Accountable for management and tracking of all sponsorship agreements and asset distribution using software program.
• Ensure proper execution of sponsorship deliverables with leagues, teams, organizations, etc. to maximize the ROI.
• Develop one-of-a-king strategies for in-store events and in-market activations that ladder to key moments for the brand.
• Accountable for managing local budget and related expenses.

Local Marketing Capabilities

• Develops and activate local marketing outreach strategies to drive incremental awareness and acquisition.
• Provide consistent and robust market intel to drive future strategies while serving as Marketing representative on Store Leadership team, led by the HOS Executive Director, to support local business goals
• Supports creation of event activation assets for store placements and on Gametime scheduling platform
• Manages and monitors customer outreach via reservations scheduling tool inbox

Event / Program Execution

• Supports execution of all House of Sport marketing activities, vendor events, and other related initiatives as needed.
• Serve as cross-functional liaison between House of Sport, CSC and external partners to ensure best-in-class execution of programs from concept to conclusion.
• Responsible for content capture of owned events for use on national social handles and other O&O channels
• Evaluate qualitatively and quantitatively each, report learnings, and proactively suggest enhanced measures of success. 

Donations and Giving

• Serve as local representative for The DICK’S Sporting Goods Foundation, community giving and charitable programs.
• Manage local grant program to impact HOS community through equipment donations, community grants, and other programming
• Leverage, evaluate and fulfill Dick’s Sporting Goods donations requests from your local community

Miscellaneous

• Deliver level of excellence and professionalism across all efforts. Be a face of our brand for House of Sport. 
• Manage Local Marketing Budget for designated HOS location, ensuring cost-effectiveness and ROI
• Deliver seamless communication and collaboration across teams.
• Develop relationships with vendors, sales reps, and service organizations that do business with our company.

Qualifications

• Bachelor's Degree 4-year college degree in Marketing, Advertising, Business Administration or Communications
• 1-3  years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment. 
• Possess a valid driver’s license
• Successfully pass comprehensive criminal background and motor vehicle checks
• Excellent interpersonal and team building skills
• Ability to multi-task and work independently in a fast-paced environment.
• Flexible availability in work schedule including some nights, weekends and holidays. Some travel within territory required.