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Brand Content Manager

Reinstein Ross Goldsmiths
Email

Reinstein Ross Goldsmiths | New York

The Opportunity

Reinstein Ross is a 30+ year New York fine jewelry house entering a new chapter.

The craft, product, and heritage are already there.
What’s missing is modern relevance, cultural presence, and consistent storytelling.

We are hiring one exceptional individual to operate as a team of five — using AI as a force multiplier — to help make Reinstein Ross matter again.

This role is intentionally designed for a high-potential early-career creative:
someone smart, visually fluent, AI-native, and hungry to build something real.

You will work directly with the CEO.
You will have real ownership.
And you will help define how a heritage luxury brand shows up in the modern world.

 

What You’ll Actually Do

This is not a narrow marketing role.
You will touch everything that creates relevance and demand.

1. Brand & Storytelling

  • Help bring the refreshed Reinstein Ross story to life
  • Translate craft, gold, and heritage into modern emotional narratives
  • Maintain a high bar for taste, tone, and visual consistency

2. Content Creation (AI-Powered)

  • Create and oversee content across:
    • Social
    • Digital
    • Editorial
    • Campaigns
  • Use AI tools daily to:
    • Generate concepts
    • Draft copy
    • Develop visuals
    • Iterate quickly
  • Think of AI as your creative studio assistant, not a shortcut

3. Social & Cultural Presence

  • Own day-to-day social execution
  • Help grow Reinstein Ross’s presence with intention, not noise
  • Understand what feels authentic vs performative in luxury

4. Influencer & PR Support

  • Identify tastemakers, creators, and voices that align with the brand
  • Support PR moments, launches, and brand storytelling
  • Help ensure Reinstein Ross shows up in the right places, not everywhere

5. Lead Generation & Demand Support

  • Create content and moments that support inbound interest
  • Collaborate with sales to reinforce storytelling and relevance
  • Understand how attention turns into inquiry

 

The “Team of Five” Concept

Using AI, you will effectively operate as:

  • A content strategist
  • A copywriter
  • A visual thinker
  • A social manager
  • A demand-generation assistant

You are not expected to be perfect at everything — but you are expected to be curious, fast-learning, and hands-on.

 

Who This Role Is For

This role is ideal for someone who:

  • Is a recent graduate or early in their career
  • Has studied design, fashion, communications, media, or related fields
  • Has strong taste and visual instinct
  • Is already using AI tools creatively
  • Wants real responsibility, not busywork
  • Is excited to help shape a brand, not just execute tasks

Experience in luxury is a plus, but instinct matters more than resume polish.

 

Why This Is a Rare Opportunity

  • Direct access to the CEO
  • Real ownership from day one
  • Exposure to brand, product, sales, and strategy
  • A chance to build a modern, AI-native creative engine
  • A platform to launch a serious career in brand and storytelling

If you do this role well, it will change the trajectory of your career.

 

What Success Looks Like in Year One

  • Reinstein Ross has a clear, modern, consistent voice
  • Content feels elevated, intentional, and alive
  • Social presence grows with meaning
  • Inbound interest increases
  • Internally, you are trusted as a true owner

 

1️⃣ NYU / FIT / Parsons–Optimized Job Board Version

(Shorter, sharper, talent-magnet version)

Brand, Content & AI Marketing Lead

Reinstein Ross Goldsmiths | New York City

One person. Five roles. Powered by AI.

Reinstein Ross is a 30+ year New York fine jewelry house entering a new chapter. The craftsmanship, product, and heritage are already there. What’s missing is a modern, consistent, emotionally compelling presence in the world.

We are hiring one exceptional early-career creative to operate as a team of five—using AI as a force multiplier—to help make Reinstein Ross matter again.

This role is ideal for a recent graduate (or someone early in their career) with strong taste, visual instinct, and curiosity about AI, storytelling, and culture.

You will work directly with the CEO and have real ownership from day one.

 

What You’ll Do

  • Help bring the refreshed Reinstein Ross brand story to life
  • Create content across social, digital, editorial, and campaigns
  • Use AI tools daily to generate ideas, visuals, copy, and iterations
  • Own day-to-day social presence and creative execution
  • Support influencer outreach, PR moments, and brand storytelling
  • Help turn attention into inbound interest and demand

This is not a narrow role. You’ll touch everything that creates relevance.

 

Who This Is For

  • Recent or early-career graduate (design, fashion, media, communications, etc.)
  • Strong aesthetic sensibility and taste
  • Already experimenting with AI tools creatively
  • Self-directed, curious, and excited by responsibility
  • Interested in luxury, craft, and storytelling

Luxury experience is a plus, but not required.

 

Why This Role Is Different

  • Direct access to the CEO
  • Real ownership, not busywork
  • AI-native creative experimentation
  • A chance to help shape the modern voice of a heritage brand

If you do this role well, it will meaningfully change your career trajectory.

 

2️⃣ One-Page PDF Version (Board / Shareable)

Below is a tight, one-page structure you can drop straight into InDesign, Figma, or Google Docs.

 

Brand, Content & AI Marketing Lead

Reinstein Ross Goldsmiths | New York

The Role

Reinstein Ross is a 30+ year fine jewelry house entering a new chapter. We are hiring one high-potential early-career creative to operate as a team of five, using AI to amplify creativity, speed, and execution.

This person will help make Reinstein Ross culturally relevant again—through storytelling, content, and presence.

What You’ll Own

  • Brand storytelling and creative expression
  • Content creation across social, digital, and campaigns
  • AI-powered creative workflows
  • Social presence and cultural relevance
  • Influencer and PR support
  • Demand and inbound interest support

How You’ll Work

Using AI tools, you’ll function as:

  • A content strategist
  • A copywriter
  • A visual thinker
  • A social manager
  • A demand-generation assistant

Who This Is For

  • Recent or early-career graduate
  • Strong taste and visual instinct
  • Curious, fast-learning, AI-native
  • Wants ownership, not just execution

Why It Matters

  • Direct access to the CEO
  • Real responsibility from day one
  • A rare opportunity to help redefine a heritage brand
  • A true career-launching platform

 

3️⃣ “Why This Role Is Special” – Intro Email / Note

(This is gold for outreach to professors, advisors, or standout students)

Subject: A rare early-career creative role at Reinstein Ross

Hi —

We’re opening a new role at Reinstein Ross that’s intentionally different from a typical entry-level marketing job.

This position is designed for a sharp, visually fluent, AI-native creative who wants real ownership early in their career. One person will operate as a small creative team—using AI to amplify their output—and work directly with the CEO to help shape the next chapter of a 30+ year fine jewelry house.

This isn’t about checking boxes or managing channels. It’s about storytelling, taste, experimentation, and making a heritage brand feel relevant again.

If you know someone exceptional—curious, self-directed, and creatively ambitious—I’d love to connect.

Best,
[Your Name]

 

4️⃣ 30–60–90 Day Plan for the Hire

(This is HUGE for clarity and confidence—both for candidates and internally)

First 30 Days: Learn & Absorb

  • Deep immersion into Reinstein Ross history, product, and values
  • Review existing content, social, and brand presence
  • Learn how sales and client relationships actually work
  • Begin experimenting with AI tools for content and ideation
  • Start drafting early content concepts and narratives

Goal: Understand the brand deeply and earn trust.

 

Days 31–60: Build & Test

  • Begin consistent content output (social + digital)
  • Establish AI-powered creative workflows
  • Test different storytelling angles and formats
  • Support PR moments or brand activations
  • Start shaping a clear, repeatable brand voice

Goal: Momentum, consistency, and early signals.

 

Days 61–90: Own & Scale

  • Fully own content cadence and social presence
  • Refine what’s working; kill what isn’t
  • Strengthen influencer and cultural connections
  • Collaborate with sales to support inbound demand
  • Be seen internally as a true owner

Goal: Reinstein Ross feels alive, modern, and intentional.

 

Final Thought 

This is an AI native role.  Strongest candidates will demonstrate how the live/think/work in AI first and how they will leverage AI to be a true team of 5.  They need to be entrepreneurial and resourceful.