Marketing Intern

Marketing Intern (College Credit) – Zenith Counseling | Cary, NC

Organization: Zenith Counseling is a private outpatient mental health practice serving children, adolescents, adults, couples, and families across the Triangle region of North Carolina

Location: Triangle area (Cary/Raleigh/Durham), hybrid with some on-site content creation

Hours: Minimum 5-10 hours per week

Compensation: Unpaid internship for college credit (verification and supervision provided)

Position Overview

We are seeking a motivated, creative Marketing Intern to support a growing mental health practice in the Triangle area. This internship is designed for a college student who needs marketing hours for degree completion and is interested in gaining hands-on experience in healthcare marketing, social media strategy, and brand growth.

The ideal candidate is comfortable creating social media content, capturing photo/video footage, and helping expand our online presence in a way that is ethical, professional, and aligned with mental health values. This role will directly contribute to increasing community awareness, follower growth, and conversion of potential clients seeking services.

Key Responsibilities

• Develop and schedule social media content (Instagram, Facebook, LinkedIn, and/or TikTok)
• Capture and edit photos and video footage for marketing use (reels, short-form content, practice highlights)
• Support growth of followers through engagement strategies, trends, and content planning
• Assist with campaigns designed to increase inquiries and client conversions
• Collaborate with leadership on brand voice, messaging, and community outreach ideas
• Track basic metrics (reach, engagement, follower growth, inquiries) and provide monthly summaries
• Ensure all content aligns with ethical marketing standards in healthcare and protects client confidentiality (HIPAA awareness required—training provided)
   

Learning Opportunities

• Real-world experience in healthcare and mental health marketing
• Exposure to ethical considerations in clinical branding and outreach
• Portfolio development with real campaign work and measurable outcomes
• Mentorship and supervision to support college credit requirements
• Insight into private practice operations and community engagement strategies
   

Qualifications
 

• Currently enrolled in a college/university program (Marketing, Communications, Media, Business, Psychology, or related field)
• Internship required for degree completion or eligible for college credit
• Available to commit to at least 5-10 hours per week
• Strong interest in social media marketing and content creation
• Comfortable filming, editing, and creating short-form digital content
• Organized, self-directed, and reliable
• Professional, compassionate, and aligned with mental health values

Preferred Skills (Not Required)

• Experience with Canva, Adobe, CapCut, or similar tools
• Understanding of analytics/engagement metrics
• Interest in mental health advocacy or healthcare marketing
   

Impact of the Role

This position plays an important role in helping individuals and families discover accessible, quality mental health care in their community. Your work will directly contribute to awareness, education, and connecting people to support.
 

How to Apply
 

Please submit:

• Resume
• Brief statement of interest (1–2 paragraphs)
• Links to any social media, content, or portfolio work (if available)
• Confirmation that internship is required for college credit

Applications can be sent to: jsozio@zenithcounselingpllc.com

Subject line: Marketing Internship Application – Triangle Area