Women's Hormonal Wellness Social Media & Consumer Insight Lead

Femigist — Hormonal Care for Real Life

Femigist is a women’s hormonal wellness brand built for women who are tired of guessing, overspending, and being dismissed. We design integrated, inside-out systems (supplements, topicals, and rituals) that address hormonally driven beauty and wellness concerns—without shame, fear, or fragmentation.

We’re looking for a Social Media & Consumer Insight Lead who understands that great content doesn’t just look good—it tells the truth.

This is not a “post pretty graphics” role.

This is a voice, insight, and positioning role.
 

This role is for you if:

• You are obsessed with why women feel frustrated, confused, or dismissed in beauty, wellness, or healthcare
• You can articulate what brands and systems are getting wrong—clearly and respectfully
• You think in beliefs, tensions, and emotional drivers, not trends
• You care more about saves, comments, and DMs than likes
• You can write content that makes someone say, “Wait… that’s exactly how I feel”

What you'll be responsible of:

• Creating social content that:
• Calls out gaps in beauty, wellness, and healthcare
• Names the emotional and financial frustration women feel
• Reframes shame and blame around hormonal issues
• Using social as a listening tool—not just a publishing channel
• Collaborating closely with the founder to refine brand voice and positioning

Required experience:

• 2+ years creating content in women’s health, wellness, beauty, or adjacent spaces OR
• Lived experience with hormonal issues (PCOS, endometriosis, cycle irregularities, etc.) with the ability to translate that experience into broader insight
• Social media graphic skills
• Strong writing skills—especially short-form, conversational, emotionally accurate copy
• Deep curiosity about consumer psychology and behavior