Graduate Program, Field Marketing

As a Graduate in Field Marketing, you’ll help bring Red Bull’s global brand to life at the local level—supporting Field Marketing initiatives that reflect the culture, energy, and identity of each market. Reporting to the Field Marketing Manager, you will contribute to regional strategies and execution across sports and culture, helping deliver experiences rooted in hyper-local traditions, iconic landmarks, and communities (such as surf, skate, snow, hip-hop, dance, motorsports, etc.). Working closely with Sales and Marketing teams, you’ll support initiatives that strengthen local relevance, drive market impact, and build authentic connections with consumers. Through hands-on execution, cross-functional collaboration, and real-world brand building, this role is designed to develop the skills and field experience needed to progress into a Field Marketing Specialist role. 

Job Description

REGION FIELD MARKETING 

Identify local behaviors, passions, communities and turn the understanding of local consumer and generational trends into actionable plans to promote the brand and the product 

Support the development and rollout of internal tools to measure the impact and success of Field Marketing initiatives 

Partner with Region Field Marketing teams to help establish tracking mechanisms for engagement and trial across local influential and community leaders 

Collaborate closely with the Region Field Marketing teams to reinforce brand standards and share what success looks like for strong field execution 

Participate in field meetings to promote integration, exchange learnings, and success stories that enable field innovation 

Support budget tracking, resource planning, and post-event recaps to gain exposure to how decisions are made in the field 

Shadow Field Marketing Specialists and Managers in coaching, training, and performance conversations with Student Marketeers to build foundational people-leadership skills 

CONSUMER COLLECTING 

Build and maintain trackers and dashboards to support action planning on the Sampling Program 

Support the national business planning process by helping connect national strategy with locally relevant ideas  

Foster cross-functional collaboration in the field by identifying synergies between Marketing and Sales initiatives, with a focus on the collegiate sales universe 

Engage directly with consumers in the field by shadowing the collegiate brand ambassador team (Student Marketeers) to understand consumer sentiment around product trial and consumption occasions 

Work cross-functionally to support the planning and execution of Brand Campaigns at a regional level 
 

CROSS-FUNCTIONAL COLLABORATION 

Partner with local Sports and Culture teams to support the planning and execution of activations and key brand moments that bring the brand to life in-market 

Work with region and national teams to support the execution and measurement of Third Party Events across Sports and Culture events, including post-event recaps and return on investment (ROI) analysis 

Collaborate with Sales, Marketing, and Field Marketing stakeholders to ensure alignment across initiatives and consistency in local execution 

Support coordination with external partners and vendors by assisting with timelines, deliverables, and on-site execution for field initiatives 

Qualifications

Interest in field marketing, brand activation, and local community-based marketing 

Organized, detail-oriented, and able to manage multiple projects at once 

Willingness to learn through hands-on execution and feedback 

Proven excellence in academic pursuits 

A history of pursuing personal passions, extra-curricular achievements 

Strong verbal and written communication skills  

Bachelor’s degree (completed before July 2026) 

Relevant work or internship experience is a plus 

Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel) 

Fluent in English (written, spoken); additional languages considered a plus