Digital Marketing Manager

1. EXPECTATION:
A - Absorb every aspect of the digital Marketing at Service Cuts including media creation, media editing and daily media posting in order to stimulate engagements from existing and potential customers; ultimately increasing traffic and sales at all shops. This at a minimum wil include:
- Posting on the Google, Yelp and Nextdoor pages for each shop at a minimum of three times weekly
- Posting on Instagram daily
- Posting on Facebook three times per week / Outreach to different groups on Facebook continually to obtain clientelle and expand brand awareness
- Posting youtube shorts twice Monthly
- Sending three campaigns to customers Monthly through the Booking platforms using text or email
B - Maintain and update the website as needed.This at a minimum will include:
- Updating employee pictures and biographies
- Ensuring continued optimization for both mobile and desktop
- Updating the Blog with a minimum of three posts per Month
- ensuring landing page remains engaging and reflective of current events and promotions
- updating other aspects of the website as required
C- Advise senior Leaders on and optimizing execution of the Marketing Budget. This at a minimum will include:
- Researching innovative platforms / develop a well prioritized strategy / educate senior leaders on rationale for recommendations
- Facilitate promotions and sponsorships on Marketing platforms
- Significantly contribute to the development of a Marketing Budget / Remain within established Monthly budget 
- Develop visuals to reflect the value (impact) of each expense line item 
D- Absorb every aspect of SCO Optimization in order to increase Service Cuts search-ability on all digital platforms. This at a minimum will include:
- Remaining in tune with innovative tools for SCO evaluation and optimization
- Ensuring the required key words are used and continually updated on all platforms
E- Oversee every aspect of Service Cuts Branding from logo identification at all shops to giveaways to customers and potential customers in order to establish Service Cuts as a household brand. 
F- Ensure the availability of continued fresh content for postings. This at a minimum will include: 
- Visiting and personally capture content from all shops at a minimum of two times per Month
- Engaging Managers for providing content and effectively communicate to senior leaders any follow through gaps from managers