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Talent Brand and AI Search Optimization Intern

ADT
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What you will do

Working as a Talent Brand & AI Search Optimization Intern doing Recruitment Marketing, Answer Engine Optimization (AEO), you’ll support ADT’s emerging strategy to improve how our employer brand appears in AI-powered search and answer engines such as ChatGPT, Perplexity, Co-Pilot, and Google AI Overviews. You will help create clear, answer-ready content, optimize owned-career pages, and support channel cleanup efforts to ensure candidates receive accurate, consistent information when researching ADT.

Key Responsibilities

  • Assist with research on how ADT appears in AI-powered answer engines and summarize key findings.
  • Support development of answer-ready content such as FAQs, role explainers, benefits summaries, and culture snapshots.
  • Help review and refresh evergreen employer brand content for accuracy and consistency.
  • Participate in channel and profile cleanup across ADT’s career site, job boards, and other employer brand pages.
  • Test newly developed content inside answer engines to evaluate visibility and accuracy.
  • Assist in documenting insights, maintaining content libraries, and supporting cross-team coordination, while tracking performance.

What you’ll need to succeed:

  • 1+; years of experience in marketing, communications, digital content creation, or a related field (internship, campus role, freelance, or project-based work qualifies).
  • 1+; years of experience writing or editing content for web, social, academic, or professional settings.
  • 1+; years of experience conducting research, analyzing information, or synthesizing insights for class projects, student media, or internships.
  • Strong writing skills with the ability to create clear, concise content.
  • Curiosity about AI tools, digital search, SEO, or emerging tech.

What will set you apart:

  • Currently pursuing a degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.
  • Experience with content creation, SEO, UX writing, or digital marketing coursework.
  • Familiarity with generative AI tools like ChatGPT, Perplexity, Gemini, or Copilot.

How ADT invests in you:

  • Culture of professional development & training, including access to LinkedIn Learning, collaborative team support, and exposure to meaningful, real-world projects
  • Front-line experience and opportunities to learn directly from leaders through our Executive Leadership Team (ELT) Speaker Series
  • Commitment to equity and inclusion through ongoing initiatives, employee resource groups, and employee recognition programs
  • Volunteer opportunities to give back and make a difference in the communities we serve

Compensation & Internship Details

  • Compensation: $22/hour for undergraduates, $25/hour for those enrolled in a graduate program.
  • Work Schedule: A 40-hour workweek is expected, with interns on-site from Monday to Thursday in our Boca Raton Headquarters, and the option to work remotely on Fridays, depending on team schedules.
  • U.S. Citizenship or Permanent Residency is required, as we do not offer sponsorship.
  • Must be available for the entire duration of the internship program, from May 18-July 30, 2026.
  • Housing allowance and relocation assistance are not offered for Internship roles.

Why you’ll love working here:

  • We boldly shape the future, embracing change, taking smart risks, and continuously improving to create the best experiences.
  • We lead by taking ownership, empowering you to make decisions, solve problems proactively, and support each other with empathy.
  • We unite and win together, fostering teamwork, breaking down silos, and achieving shared goals through inclusivity and collaboration
  • We elevate to serve a greater purpose, going above and beyond to earn trust, celebrate wins, and value every perspective.