Headlands On Campus - Engagement Coordinator

POSITION SUMMARY – Campus Engagement Coordinator, Headlands On Campus 

Are you the one in your friend group who plans all the nights out? The go-to for restaurant recs and event ideas? Do you know who’s shaping culture on campus before anyone else does? 

If you love craft beer, live for well-planned group hangs, and have a sixth sense for what’s trending at Cal, this might be your dream job. 

Headlands Brewing is looking for an energetic, personable, and community-minded Engagement Manager to help us bring our new location in the heart of UC Berkeley to life. This role is perfect for someone who thrives on spotting and engaging campus tastemakers, student trendsetters, and micro influencers - and loves building authentic relationships and creating memorable experiences that bring people together over great food and craft beer. 

UC Berkeley is home to tens of thousands of students, faculty, alumni, and staff — not to mention an incredibly vibrant community in the surrounding area. We want our new bar & restaurant to become “their” pub: a place to gather, collaborate, celebrate, and connect. This role is perfect for someone who thrives on building authentic relationships and creating memorable experiences that bring people together. 

Role Title: Headlands on Campus Engagement Coordinator Reports To: Hospitality Coordinator

Role Purpose This role serves as the primary operational connector for Headlands on Campus, directly supporting Hospitality Management to drive foot traffic, foster community relationships, and ensure successful event execution. In addition to these operational priorities, this role acts as an essential on-the-ground partner for Marketing, capturing timely content and providing venue intelligence to help represent the space accurately.

Key Responsibilities1. Community Engagement & Sales (The "Who")

Driving foot traffic, building relationships, and filling the calendar.

• Strategic Foot Traffic Drivers: Execute operational priorities designed to maximize venue attendance ("get folks in the door"). You must possess a deep understanding of the venue’s schematics, capacity, and revenue goals to effectively fill the space during key windows.
• Campus Connector & "Face of the Venue": Act as the relatable, primary point of contact for the campus community. You should be comfortable being recognized by students, faculty, and staff as the "go-to" person for Headlands, ensuring they feel personally connected to the brand.
• Relationship Building: actively cultivate and maintain relationships with student organizations, faculty departments, and campus influencers to drive partnerships, socials, and repeat visitation.
• Group Sales & Inquiry Management: Field and manage inquiries for large groups (student org socials, faculty happy hours, alumni gatherings) that go beyond standard reservations. You will coordinate these details with the Taproom Manager to ensure staffing levels match the influx of headcount.

2. Event Operations & Logistics (The "How")

The operational mechanics of events, ensuring the floor staff can focus on service.

• Event & Activation Logistics: Serve as the primary operational owner for all programmed events (trivia nights, DJ sets, mixers). Manage the full run-of-show, including A/V setup, lighting adjustments, and furniture reconfiguration, ensuring the space is "activation-ready" before guests arrive.
• Staff Communication ("The Bridge"): Lead an Event Briefing portion of pre-shift line-ups as needed. Ensure the Front of House team is clearly informed about VIP arrivals, drink specials, or specific run-of-show details, bridging the gap between the event plan and the service execution.
• Talent & Vendor Management: Manage all external entertainment vendors (DJs, bands, photobooths, etc) and coordinate with Taproom & Hospitality Management as needed. Oversees load-in, A/V greenlight, and other events centric needs so the floor staff can remain focused on guest service.
• Visitor Coordination: During high-volume events, support the management team by monitoring capacity flows, and assist with door entry if needed. Allows Taproom Manager to focus on bar service quality and guest tabs while you ensure the environment remains safe and compliant.

3. Marketing Support & Content Execution (The "Story")

Capturing the energy and ensuring Marketing has the assets they need.

• Content Capture & Asset Delivery: Capture weekly on-site content (people, energy, products, partnerships) to help Marketing tell the Headlands story.
  • Deliverable: 5–10 usable clips/photos per week (minimum), with an emphasis on events and moments that drive attendance.
  • Live Coverage: Publish same-day Story content during events to provide timely, in-the-moment visibility.
• Newsletter Ownership: Own the execution of the monthly Headlands on Campus newsletter. You will source content for upcoming events, student collaborations, and venue highlights, drafting the email for Marketing review using established templates.
• Design Support: Create simple marketing assets to support programming (e.g., event flyers, social story graphics, digital signage) using Headlands brand guidelines and templates.
• Venue Intelligence & Feedback Loop: Act as the "eyes and ears" of the venue. Proactively share insights with both Marketing and Hospitality regarding what is resonating with students, which events are gaining traction, and where operational friction exists.
• Event Visibility: Ensure Marketing has clear, timely awareness of upcoming events. Provide details (date, time, partner, "why it matters") early enough for the team to build effective promotions.
• External Campus Partnerships: Coordinate and participate in recurring meetings with campus partners (e.g., Berkeley Student Union) to support long-term brand awareness and collaboration for Headlands on Campus.
  • Represent Headlands on Campus with a hyper-focused venue lens, while partnering with Marketing leadership on broader brand positioning and long-term strategy.

Success Indicators

• Traffic Growth: Measurable increase in foot traffic and group bookings during targeted windows.
• Event Smoothness: Events run on time with functional A/V, prepared staff, and seamless vendor load-ins.
• Marketing Consistency: Marketing receives timely, usable assets each week; the newsletter is deployed on schedule with accurate campus info.
• Staff Connection: The floor team feels informed and supported during events, with clear communication regarding run-of-show details.

Time Allocation Example - Standard Week Mid-Semester

• Event Ops & Logistics: 16-18 hours/week 
• Community Engagement: 8-10 hours/week
• Admin & Team Syncs: 6-8 hours/week
• Marketing Support: 4-6 hours/week
• ‘Flex Time’: 2-4 hours/week (as needed for supplemental events education, i.e, online research, shadowing another venue for operational tips, or special projects as seen fit with business needs)

Note on Flex-Time: This role requires evening and weekend availability to match the event calendar. During 'Peak Activation' weeks (e.g., Homecoming, Finals Week), hours will shift heavily toward Event Operations (25+ hours), while 'Quiet Weeks' will shift toward Outbound Sales & Community Engagement.

Why Join Us?

You’ll be the heartbeat of Headlands on Campus. This is a role for someone who wants to be in the mix, capturing the fun, and ensuring our venue is the go-to spot for the Cal community. You will be supported by a clear structure and a team that values execution and enthusiasm.

ABOUT HEADLANDS BREWING 

At Headlands, we’re crafting a better future, one beer at a time. That’s why we’ve made it our mission to protect the places that make those moments possible. We want to ensure the fresh ingredients and awe-inspiring landscapes that go into making great beer and great moments are here forever, not just today. 

Wherever there’s a summit worth celebrating, or a warm welcome waiting for you, that’s where you’ll find us. Headlands. Where Land Meets Sea; A Better World is Brewing 

Headlands is a proud member of 1% For The Planet – donating at least 1% of sales to environmental causes every year 

Headlands Brewery provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Headlands Brewing complies with applicable state and local laws governing nondiscrimination in employment.