Digital Experience Analyst Intern
Digital Experience (DX) Analyst Intern:
Remote opportunity. Schedule flexible. Start/end dates flexible.
We are preparing for a major website relaunch to better serve our utility customers. We need an intern who acts like a digital detective and customer journey advocate. The value you bring is discovering ways to make our customer's day easier through better website design. You’ll benchmark top utility websites for insights and use Google Analytics and other tools to find where our customers are getting stuck—whether they are trying to report an outage or learn about energy efficiency. Your insights will directly shape the navigation and design of our new website.
The Ideal Candidate Profile
- Interests: Marketing, Data Analytics, Digital Communications, Journey Mapping, User Experience, or Human-Computer Interaction (HCI).
- Key Skills: Familiarity with analytics (GA4); Comparative research and benchmarking; a "test-and-learn" mindset; ability to translate data into plain-English stories; ability to consider the different types of users and their desires.
- Soft Skills: Highly organized, self-starter (can work with minimal supervision), and empathetic to the needs of a diverse customer base (e.g., elderly users or low-income households).