Content Lead - AI growth
Terminal X is looking for a creative, scrappy marketer to lead our brand and content as we expand from serving hedge funds and private equity to reaching individual investors.
- What you'll do: Build Terminal X's brand from the ground up - creating scroll-stopping content, running multi-channel campaigns, and turning complex AI/fintech concepts into stories that resonate. You'll own everything from TikTok videos and launch campaigns to email sequences and paid ads. This isn't a "post-and-pray" role. You'll have real creative freedom, direct access to founders, and budget to experiment across channels. Your work will define how the world sees Terminal X as we scale from B2B to consumer.
- Who We Are: Terminal X builds AI agents for finance. We've been powering hedge funds and asset managers with AI-driven research tools, and now we're launching products for individual investors. We're a fast-growing, VC-backed fintech startup where your ideas can ship in days, not months. Follow us on LinkedIn @ terminalx More about us → https://terminal-x.ai/
Content Lead @ AI Growth Team
You'll own Terminal X's brand voice, content strategy, and growth campaigns. This means:
Content Creation & Production
- Produce high-quality short-form video content (TikTok, Instagram Reels, YouTube Shorts, X/Twitter)
- Edit launch videos, product demos, and brand storytelling content
- Write compelling copy for ads, emails, landing pages, and social posts
- Design campaign assets or work with freelance designers to bring ideas to life
Multi-Channel Campaigns
- Run social media campaigns (Meta, Google Ads, TikTok Ads, Reddit, etc.)
- Build and optimize email marketing campaigns for launches, nurture sequences, and retention
- Experiment with emerging channels and unconventional tactics (think: subway ads, podcast sponsorships, influencer partnerships)
- Track performance metrics, run A/B tests, and iterate based on data
Brand & Strategy
- Define Terminal X's consumer brand identity and messaging
- Create content strategies that drive awareness, engagement, and conversions
- Develop SEO-optimized content to increase organic visibility
- Build and manage relationships with content creators, freelancers, and agencies as needed
Who You Are
Required:
- Recent grad (0-3 years) or currently pursuing a degree in Marketing, Communications, Business, or related field
- Proven track record of running campaigns - ideally you've already launched something (side hustle, creator account, campus campaigns, internships)
- Hands-on experience with video editing (CapCut, Premiere Pro, Final Cut, or similar)
- Portfolio demonstrating short-form content, campaign work, or brand projects
- Strong copywriting skills - you can explain complex topics simply and compellingly
- Proficiency with marketing tools: social media platforms, basic ad managers, email marketing tools, analytics
- Understanding of SEO fundamentals and content optimization
Bonus Points:
- Experience in fintech, SaaS, or B2B-to-consumer transitions
- Prior experience managing small budgets and reporting on ROI/CAC
- Familiarity with AI tools (ChatGPT, Claude, Midjourney, etc.) for content creation
- Active presence on social media with demonstrated audience engagement
- Basic design skills (Figma, Canva) or motion graphics experience
- Experience with growth hacking, performance marketing, or conversion optimization
What You'll Gain
- Direct mentorship from founders who've scaled fintech products
- Real budget to experiment across channels and learn what works
- Opportunity to build and lead a marketing team as we grow
Compensation & Logistics
- $80k-$100k + performance based cash bonus
- This is a full-time, on site position at our New York office
Hiring Process
Resume + Portfolio + Cover Letter* → Take Home Assignment → Interview(s) → Offer (<3 weeks)
Your cover letter must include (and please write the cover letter yourself...don't use AI):
- Your marketing experience – campaigns you've run, content you've created, metrics you've moved (include links to your work)
- Why Terminal X – what excites you about building a fintech brand, and why now?
- Your best campaign idea for Terminal X – one creative concept for how you'd market our AI tools to the public vs. Enterprise users. We encourage creating the actual campaign (video, post, copy, ad, event, etc) or describe in detail your idea.
- Portfolio link – examples of content you've created (videos, campaigns, social accounts, etc.)
- One interesting fact about you
- We will NOT accept applications without a cover letter and portfolio. Only selected candidates will be contacted within 1 week from submission.
- *Email careers@terminal-x.ai w/ Title: “Content Lead_AI Growth_YOUR NAME”