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Lead, Athlete Marketing - Team Sports Grassroots

Under Armour
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Values & Innovation



At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


 


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


 


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


 


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 





Purpose of Role


This Athlete Marketing - Team Sports Grassroots position exists to support and drive the execution of SPOMA grassroots strategy in North America. This role supports the management of an $8M+ Grassroots (GR) portfolio and partners closely with external agencies to drive execution of the GR strategy. The role leads door-to-door (D2D) relationships and conversations tied to the development, planning, management, and execution of the grassroots strategic plan, in close collaboration with internal and external partners. Additionally, the role oversees and manages additional grassroots partnerships to ensure alignment and impact.




Your Impact


•    Lead the planning and execution of all SPOMA grassroots activations.
•    Partner closely with the UA Brand team and grassroots partners to advance marketing and product initiatives aligned to brand priorities and the SPOMA grassroots strategy.
•    Manage internal and external partners to ensure strong collaboration and on-time delivery against the grassroots strategic plan.
•    Oversee on-site presence, look, and execution for all grassroots activations, ensuring a consistent and premium brand experience.
•    Collaborate with UA Product teams to develop and execute a comprehensive product plan in support of SPOMA grassroots initiatives.
•    Own and manage all additional grassroots partnerships to drive alignment, impact, and results.




Qualifications


•    Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or Typically 12 years of relevant work experience without degree
•    Bachelor's Degree - Business Marketing, focus in Sports
•    5+ years significant sports marketing experience
•    Proficient in Microsoft office and keynote
•    Strong understanding on the target consumer and the grassroots landscape
•    Ability to manage/create strong authentic relationships, internally/externally
•    Communicate effectively both verbally and in writing
•    Create and deliver effective presentations/ event recaps to diverse audiences
•    Anticipate potential issues and proactively solve problems
•    Knowledgeable to make decision that are in the best interest of the strategic plan. 
•    Ability to manage a budget 
•    Available to work flexible hours including evenings, weekends and a willingness to travel




Workplace Location





  • Location: This individual must reside within commuting distance from our Baltimore office.


  • Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 


Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.





Relocation



  • No relocation provided

 





Base Compensation



 


 $100,000.00-$125,000.00 USD


Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.





Benefits & Perks



 



  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community

  • Under Armour Merchandise Discounts

  • Competitive 401(k) plan matching

  • Maternity and Parental Leave for eligible and FMLA-eligible teammates

  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being


 





Our Commitment to Equal Opportunity


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.