Growth Marketing Specialist

We’re looking for a Growth Marketing Specialist who is as comfortable building campaigns and content as they are talking through technical concepts with clients and partners.

You’ll wear multiple hats: part digital marketer, part solutions enabler. If you love turning ideas into campaigns, enjoy learning new tools and technologies quickly, and thrive in a startup environment with lots of ownership—this might be a great fit.

What You’ll Own

Digital Marketing

• Website management
  • Structure and navigation (pages, sections, user flow)
  • Page content, graphics, and light UX optimization
  • Coordination with designers/devs as needed for enhancements
• Content & updates
  • Company news, announcements, and project highlights
  • Thought leadership pieces, short-form posts, and basic SEO-friendly copy
• CRM & lead management
  • Set up and manage CRM sources (website forms, events, QR codes, etc.)
  • Lead categorization, triage, and tracking
  • Map and optimize engagement flows (nurture journeys, follow-ups, handoff to sales)
• Email campaigns & automation
  • Design and write campaigns (newsletters, nurture sequences, event follow-ups)
  • Create and maintain automations based on triggers (sign-ups, downloads, events)
  • A/B testing, list management, and deliverability best practices
• Social media
  • Plan and schedule regular posts across core platforms (e.g., LinkedIn, X, etc.)
  • Create or coordinate visual assets (graphics, shorts, carousels)
  • Monitor engagement and iterate based on performance
• Analytics & reporting
  • Track website, email, and social performance
  • Build simple dashboards and reports with insights and recommendations
  • Suggest experiments and optimizations based on data
• Sales & marketing collateral
  
  
  • Draft and design product one-pagers, brochures, and decks
  • Support creation of white papers and case studies based on our offerings
• Events
  • Support planning and promotion of webinars, conferences, and speaking engagements
  • Coordinate event marketing materials (landing pages, emails, handouts, QR flows)
• Solutioning support
  • Develop a strong understanding of our products and offerings
  • Help translate technical capabilities into clear business value and messaging
  • Collaborate on use cases, diagrams, and client-facing explanations
• Proposal development
  • Assist with proposal content (graphics, layouts, marketing sections, capability statements)
  • Help maintain a library of reusable content, visuals, and templates
• Prospecting, demos & presentations
  • Participate in prospecting calls as needed (note-taking, demo support, follow-up materials)
  • Own the creation and polishing of decks and supporting visuals for demos and presentations
  • Complete all product and sales-related trainings to speak fluently about our offerings
• Outreach support
  • Support targeted outreach campaigns (industry segments, events, campaigns)
  • Coordinate messaging, email sequences, and follow-up materials with the leadership team

Who You Are

• Digital native with technical curiosity
  Comfortable learning new tools, platforms, and technical concepts (cloud, AI, data, etc.) and explaining them in clear, simple language.
• Hands-on marketer
  You’ve actually built and run campaigns, not just managed vendors. You can write copy, structure a landing page, and set up a basic automation flow.
• Startup-ready
  Experience in a startup or small, fast-moving team where priorities shift and you own your work end-to-end.
• Self-starter & problem-solver
  You don’t wait for detailed instructions—you propose ideas, test them, and iterate.
• Collaborative and idea-driven
  You enjoy brainstorming, co-creating strategies, and testing new ways to reach and engage clients.

Experience & Skills

Required:

• 3–5+ years of experience in digital marketing or a closely related role
• Solid understanding of:
  • Website/content management (e.g., WordPress, Webflow, or similar)
  • CRM and email marketing platforms (e.g., HubSpot, Mailchimp, ActiveCampaign, etc.)
  • Basic analytics (Google Analytics or equivalent)
• Demonstrated experience with:
  • Social media content and scheduling
  • Email campaigns and basic automation
  • Marketing copywriting (web, email, social)
  • Basic graphic design or the ability to create production-ready assets using tools like Canva, Figma, or Adobe tools
• Comfortable learning and explaining technical concepts.
• Experience in a startup / small company or wearing many hats.
• Self-starter, comfortable owning projects end-to-end.

Nice to have:

• Experience in B2B tech, AI, SaaS, or consulting
• Experience supporting proposals (RFP/RFI responses, capability statements, etc.)
• Comfort with basic HTML/CSS or low-code tools for landing pages

How to Apply

Please send the following to hello@matternenergy.com:

1. Resume
2. Portfolio (links or attachments), showcasing where applicable:
   
   
   • Website(s) you’ve worked on (with a brief note on your role)
   • Social media accounts or campaigns you’ve managed
   • Email campaigns and/or automation flows
   • Content writing samples (blog posts, web copy, white papers, etc.)
   • Graphic design or marketing assets you’ve created (brochures, decks, ads, event materials)