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Broker Development Representative

TouchCare LLC
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About TouchCare:

At TouchCare, we are on a mission to simplify the healthcare experience for employees and their families. Through high-touch advocacy and personalized support, we help members navigate the complex world of healthcare with ease. Our sales and marketing teams play a vital role in expanding our reach — and that’s where you come in.

We’re looking for a motivated, strategic, and people-oriented Broker Development Representative (SDR/BDR) to join our growing team. In this role, you’ll be at the forefront of TouchCare’s growth, driving top-of-funnel activity, nurturing relationships with brokers, and turning leads into high-value opportunities for our sales team.
 

What You’ll Do:

Prospecting & Lead Generation

  • Identify and engage net new brokers through cold calling, email, social media, and industry events
  • Qualify marketing-qualified leads (MQLs) and convert them into sales-qualified leads (SQLs)

Qualification & Discovery

  • Conduct initial outreach to assess interest, fit, and potential
  • Understand broker pain points and determine alignment with TouchCare’s solutions

 

Demo Scheduling

  • Set up discovery meetings (“demos”) between qualified brokers and SSCs
  • Collaborate on messaging and meeting prep to ensure smooth handoffs
     

Lead Nurturing & Relationship Management

  • Maintain ongoing contact with SQLs who aren’t yet ready to meet
  • Re-engage dormant broker relationships and keep TouchCare top of mind
     

Business Intelligence Gathering

  • Capture and share broker insights with Sales & Marketing to refine strategy and messaging
  • Track all engagement in the CRM for visibility and alignment
     

Cross-Functional Collaboration

  • Work closely with sales and Marketing to align outreach strategies and optimize broker engagement
  • Share feedback and collaborate on campaigns, events, and outreach tactics
     

Revenue Contribution

  • Drive qualified pipeline and influence company growth by fueling sales activity with high-quality leads
  • Track performance against KPIs and continuously look for ways to improve conversion rates
     

Who You Are:

  • A confident communicator who can clearly convey value, overcome objections, and build trust
  • A self-starter with 2–5 years of sales or business development experience (B2B preferred)
  • Experienced with the full sales funnel — from prospecting and qualifying to booking meetings
  • Knowledgeable in CRM systems (Salesforce a plus) and adept at tracking key metrics
  • Skilled at researching accounts, identifying decision-makers, and crafting personalized outreach
  • Exceptionally organized and able to manage multiple initiatives and calendars simultaneously
  • Passionate about helping people, building relationships, and making an impact
  • Motivated by goals and performance metrics, with a history of meeting/exceeding targets
  • Familiar with the benefits space or employee healthcare (a strong plus!)