Senior Digital Strategist

The Senior Digital Strategist will play a critical role in the successful execution of digital advertising campaigns.  They will be responsible for managing the technical aspects of ad campaigns, ensuring accurate ad placements, and optimizing campaign performance to meet client objectives.  The Senior Digital Strategist will work under the direction of the Director, Digital Media and collaborate closely with cross-functional teams to ensure seamless campaign execution.  This position requires the ability to develop and implement strategic digital media campaigns, manage display and programmatic efforts, and interact daily with clients across several accounts. 

They will have a strong background in planning, executing, optimizing, and reporting on digital media campaigns for agency clients including programmatic, direct site buys, and paid social.  They will be experienced interacting daily with clients across industries and will research the latest media trends, bringing forward thinking and innovation to paid media plan development, ensuring plans deliver against client KPIs and overall strategy. 

Specific responsibilities include research & analysis to determine appropriate strategies and tactics, execution of digital media buys, assisting in the development and presentation of digital media recommendations, entering buy details into internal platforms, trafficking online creative, optimizing programmatic and paid social media campaigns, actualizing campaign delivery, and preparing performance reports. 

The ideal candidate will have a strong background in digital advertising and a passion for advertising, digital media, and related technologies.  Additional qualities that will ensure success in this role include a high degree of self-motivation, an unwavering commitment to work quality, the constant pursuit of excellence, and the ability to effectively work independently and as part of a larger team. 

Duties and Responsibilities: 

• Responsible for digital media strategy development for assigned client accounts as well as tactical planning and buying across a variety of digital ad platforms.  Negotiate digital media ad buys where appropriate.
• Collaborate with planners on creation of integrated media plans.      Review and evaluate media proposals, develop POVs as needed, and help prepare and present digital media recommendations.
• Manage digital ad campaigns across multiple platforms, such as programmatic DSP platforms, ad networks, self-serve social media ad platforms, and beyond.
• Build digital media campaigns and traffic ad creatives, ensuring they comply with technical requirements and are correctly tagged for tracking and reporting purposes.
• Monitor campaigns, conduct comprehensive media analyses in collaboration with agency Insights team, and make data-driven optimization recommendations to positively impact campaign performance based on client-specific objectives and KPIs.
• Partner with the Director, Digital Media to identify and resolve issues related to ad delivery, tracking, or performance to minimize disruptions to campaigns.
• Steward the billing process and actualize spend on an ongoing basis.
• Stay updated with the latest ad tech trends and tools, and work cross-functionally with others to vet, test, and implement new martech and ad platform technologies.
• Proactively evaluate emerging digital technologies, media opportunities, approaches, and strategies for the Digital team and organization to leverage.

Education, Experience and Other Requirements: 

• Bachelor’s degree in advertising, marketing, communications, digital media, or a related field.
• 3-5 years of prior experience in digital advertising, ad operations, or related roles.  Agency experience preferred.
• Advanced understanding of digital ad formats, tracking, and targeting capabilities.
• Experience utilizing and knowledge of the following recommended technologies: 
  • Ad trafficking and ad servers (e.g., Flashtalking/Innovid, etc.), 
  • Programmatic ecosystem (e.g., DSPs, SSPs, PMPs, PGs, etc.) across all channels (display, video, audio, CTV, DOOH), 
  • Digital advertising platforms (e.g., The Trade Desk, Meta Ads, Google Ads, etc.), 
  • Martech tools (e.g., DMP [Lotame], brand safety [IAS], etc.), 
  • Analytics platforms and business intelligence dashboards (e.g., Google Analytics 4, Tableau, etc.), 
  • Pixel tracking technology (e.g., 1x1 and JavaScript tags, Google Tag Manager, etc.). 
• Possess a strong desire to learn, coach junior team members, and be coachable in a fast-paced, deadline-driven environment, seeing projects through to completion.
• Solid analytical skills with the ability to interpret data and generate actionable insights.
• Possess a strong attention to detail, excellent communication skills, and the ability to work well in a team structure as well as independently under the direction of a supervisor.
• Proficiency in the Microsoft Office suite of products.  Knowledge of advanced features such as Excel pivot tables, vlookup formulas, and other tips & tricks a plus.