Social Media and Marketing Manager

Organization

Burke Music Academy (BMA) – Atlanta, GA
(In-person required; occasional remote editing permitted)

Position Type

Part-Time to Contract (with growth potential)
Flexible schedule aligned with rehearsals, lessons, and performances

Reports To

Founder & Director, Burke Music Academy

Role Summary

Burke Music Academy is seeking a highly creative, execution-driven Social Media, Advertising & Creative Design Manager to own BMA’s digital presence end-to-end. This role is for someone who does the work—not just oversees it.

You will be responsible for shooting, editing, designing, posting, and optimizing content across platforms to grow visibility, enrollment, and brand authority. The ideal candidate understands how to translate high-level artistic training into compelling, accessible, and consistent digital storytelling.

This is a hands-on role requiring in-person content capture in Atlanta.

Core Responsibilities

Content Creation (Primary Responsibility)

Shoot high-quality photo and video content on-site:

Lessons, rehearsals, performances, behind-the-scenes moments

Faculty features, student spotlights, testimonials

Edit short-form and long-form content for:

Instagram (Reels, Stories, grid)

TikTok

YouTube Shorts / YouTube

Facebook (as needed)

Create branded graphics, thumbnails, and promotional visuals consistent with BMA identity

Social Media Management & Posting

Plan, schedule, and publish content across platforms

Write compelling captions and calls-to-action aligned with BMA’s voice

Maintain a consistent posting cadence

Monitor comments, DMs, and engagement (in coordination with leadership)

Advertising & Growth

Design and manage paid social ads (Meta, Instagram, YouTube as applicable)

Promote:

Enrollment periods

Programs, intensives, and performances

Events and announcements

Track performance metrics and adjust creative strategy accordingly

Brand & Creative Direction

Maintain visual and narrative consistency across all platforms

Translate BMA’s mission—holistic, business-forward artist training—into digital content

Collaborate with leadership on campaigns, launches, and seasonal initiatives

Required Qualifications

Proven experience shooting, editing, and publishing content for social media

Strong video editing skills (CapCut, Premiere Pro, Final Cut, or similar)

Strong graphic design skills (Canva, Adobe Suite, or equivalent)

Deep understanding of social media trends, formats, and platform algorithms

Ability to work independently and manage deadlines

Comfort working in artistic and educational environments

Preferred Qualifications

Experience in music, performing arts, education, or creative industries

Familiarity with Instagram Reels, TikTok growth strategies, and short-form video storytelling

Experience running paid ads and analyzing basic performance metrics

Local to Atlanta with reliable transportation

Compensation

Competitive hourly or monthly contract rate, based on experience

Paid per shoot day, deliverable package, or monthly retainer (to be determined)

Opportunity for role expansion as Burke Music Academy grows

How to Apply

Applicants should submit:

Resume or portfolio

Links to social media accounts or content you’ve created/managed

A brief statement explaining why you’re a good fit for a mission-driven arts organization

Shortlisted candidates may be asked to complete a paid test shoot or content sample.