Public Relations Intern, La Prairie

Role Purpose/Mission: The PR Intern will complete foundational work to support earned media, influence, and special events.

Main Accountabilities:

• Strategic mailings and evergreen product seeding

-Projects: new launch mailings, product requests for editorial consideration, reactive product support, initiative-driven large-scale mailings

-Includes product closet tracking – daily record-keeping as it pertains to stock levels and product allocation

-Follows up on all requests and executes via messenger, FedEx, etc.

• List management and building

-Management of digital “rolodex” and corresponding face charts

-Manages, compiles, and updates all media lists (including but not limited to long-lead, short-lead, regional, weekly, Canadian, newspapers, TV, and online); keeps track of editor changes / promotions and magazine launches / folds 

-Projects: integrate changes to media lists, manage social listening dashboard additions and subtractions where appropriate, build social listening campaigns

• Press & social clips and reporting

-Tracks and compiles: daily press clips, monthly reports, launch press recaps, quarterly reports

• Event support

-Projects: invitation dissemination, RSVP management, shipment management (packing lists, product orders, and more), itinerary, Run-of-Show building, face chart creation, RSVP reconciliation, recap support

-On-the-ground support at events

*Greeting guests & checking in

*Stuffing and distributing gift bags

*General staffing needs

• Influencer programming

-Projects: evergreen influencer scouting, campaign support, analytics and recaps, social listening tracking and management, support of incremental moments (spa, retail, masterclasses)

• Special projects

-Manage travel accommodation details (press trip itineraries, flights, car bookings)

-Award submissions / database of consideration + past wins

-Remain current with beauty trends, culturally relevant events, entertainment industry, and all media platforms

-Maintenance of departmental supplies & spaces – boxes, bags, samples; PR closets & storage

Knowledge, Skills and Experience:

• Accomplishes tasks accurately, thoroughly and with a keen eye for detail
• Captures and understands the luxury aesthetic and sensibility of the brand
• Highly motivated and enthusiastic/ energetic
• Interested in the beauty/ fashion industry
• Strong administrative skills
• Detail oriented and organized
• Multi-tasking skills
• Proactive self-starter mindset
• Fast learner
• A driven motivation to learn and contribute; create efficiencies and share/learn best practices