Lead Generation Associate - Inbound

Job Description

Overview

 

As a Lead Generation Associate – Inbound, you will be the first point of contact for prospective customers, providing real-time assistance and guiding them through the initial stage(s) sales process. Your role is critical in creating a positive customer experience, identifying needs, and connecting prospects with our sales team.  

Responsibilities

 

Engage with customers via live chat, phone, email, and web forms, delivering prompt and professional assistance. 

Qualify inbound sales leads by understanding customer needs. 

Actively support pre-sales and post-sales inquiries, ensuring customers receive accurate and helpful information. 

Schedule appointments with qualified prospects to advance the sales process. 

Demonstrate strong product knowledge and technical selling skills across all core offerings. 

Leverage expertise in Konica Minolta hardware and services to identify solutions and educate customers on features and benefits. 

Collaborate with internal teams to resolve complex customer requests. 

Maintain accurate records in the CRM system, including appointment scheduling and lead tracking. 

Document product issues and share customer feedback to help identify trends and improve the overall experience. 

Perform data entry and reporting tasks to support management. 

Manage time effectively to meet personal and team goals while contributing to a collaborative inside sales environment. 

Qualifications

 

Proficient with computers and able to quickly learn customer service and CRM software. 

Strong interpersonal, verbal, and written communication skills. 

Ability to engage in dynamic, unscripted conversations with customers. 

Exceptional attention to detail and organizational skills. 

Positive, adaptable, and solutions-oriented mindset with the ability to multitask. 

Comfortable speaking with customers over the phone. 

Prior experience in customer-facing or customer service roles preferred. 

Ability to work an 8-hour shift between 8:00 AM – 8:00 PM ET. 

Nice-to-Have Knowledge 

Microsoft Suite: Including Teams, Outlook, and Excel. 

Salesforce: Basic CRM knowledge preferred.  

AI Tools: Familiarity with using AI for efficiency and productivity. 

Performance Metrics 

Daily minimum interactions: 60 

Conversion rates for inbound communications to appointments and sales. 

Total appointments booked. 

Response time in live chat. 

Client satisfaction scores (Net Promoter Score). 

Lead conversion and distribution rates. 

Contribution to pipeline revenue through inbound sales.