Market Development Manager
Market Development Manager
SUMMARY
The Market Development Manager handles Alternate Route to Market (ARTM) management & customer execution. She or he should have leadership skills, wholesale experience, problem-solving orientation, customer focus, good numeracy skills, decision-making, and computer knowledge.
RESPONSIBILITIES
- Responsible for volume and revenue growth in selected ARTM customers and influence the customer delivered by the Reseller
- Achieve quarterly sales target in volume, revenue, and gross profit
- Work closely with Reseller ARTM customers on agreed upon execution plans in market
- Develop and leverage relationships with partner distributors to facilitate account growth through in person presence on a weekly basis and joining in their weekly sales meetings to present our marketing initiatives and top priorities to their sales force
- Support call coverage on ARTM customers. Execute the sales call frequency
- Implement training, coaching, and development programs for the partner distributor’s sales team to ensure our PICOS and COOLER Purity guidelines are met
- Determine segmentation approach for customers in market
- Monitor outlet performance to comply with CMA program and track their purchasing patterns ensuring they are growing our priority brands
- Grow SOVI in all targeted white truck customers
- Manage a promotion budget to support SOVI targets
- Work closely with the internal white truck management team
- Have Quarterly Business Review meetings with CMA customers
- Support digital capability expansion projects
QUALIFICATIONS
- High School or GED (General Education Diploma) required
- Bachelor's degree preferred
- 1+ year of work experience
- 1+ years previous sales experience with consumer-packaged goods (CPG) preferred
- Beverage industry and indirect sales experiences preferred
- Ability to multitask handling multiple customer accounts
- Strong attention to detail and follow-up skills
- Excellent planning, organization, negotiation, and communication / presentation skills
- Financial savvy, analytical profile, and computer proficiency
- Schedule: this position requires flexibility early morning, weekend and/or evening work
- Must have a valid driver’s license with a clean driving record with no major violations over the last three years
- Must have a personal vehicle for use during working hours with a proper vehicle insurance
- Lifting of 50+ pounds, bending, reaching, kneeling and light merchandising