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Growth Marketing Manager

Now Pools
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Role Overview

Now Pools is looking for a hands-on Growth Marketing Manager to own marketing execution end-to-end. This role is ideal for someone who wants to build, test, and execute, not just plan.

The role is primarily marketing-focused, with limited operational exposure to better understand customers, capture authentic content, and improve messaging. Over time, this position can grow into a senior marketing or leadership role, with the potential to earn equity based on performance and tenure.

 

 

Key Responsibilities

Marketing & Growth (Primary Focus)

  • Own and manage paid marketing channels (Google Ads, Facebook/Instagram)
  • Create and test ad creative, copy, offers, and landing page messaging
  • Drive consistent, trackable leads and improve cost per lead and conversion rates
  • Manage social media presence and content cadence
  • Create or oversee short-form content (photos, video, testimonials)

PR & Brand Awareness

  • Proactively pursue local PR and earned media opportunities
  • Pitch Now Pools to Phoenix-area media, lifestyle outlets, podcasts, and influencers
  • Help position the brand around seasonal, family, and lifestyle stories

Website, Funnels & Tracking

  • Own marketing performance of nowpools.com
  • Improve landing pages, forms, and calls-to-action
  • Maintain basic tracking and reporting (GA4, Meta pixel, lead sources)

Operational Exposure (~20%)

  • Periodically attend installs or service visits to:
    • Understand customer experience
    • Capture real photos and video
    • Inform better marketing decisions
  • This role does not run operations; exposure is for learning and content only.