Marketing Specialist

Marketing Specialist

About Us

Clonova is an immersive global travel app built for MR devices. Users can naturally converse, ask questions, and explore in a virtual world through AI voice—instantly “arriving” anywhere in the world at any time.

Responsibilities

● Lead go-to-market (GTM) planning and execution for version updates, major feature launches, and milestone campaigns: positioning, target audience, key value propositions, communication cadence, channel mix, and budget allocation.

● Build and operate a social media content matrix: topic planning, scripting, coordinating filming/editing, publishing schedule, and performance analysis.

● Manage early user communities/beta groups (e.g., Discord) to drive feedback collection, retention, and word-of-mouth growth.

● Develop and maintain relationships with creators/KOLs (tech, XR, travel, creative content), including partnership negotiation and deliverables management.

● Own paid acquisition (e.g., Apple Search Ads / Meta / TikTok / Google): creative strategy, A/B testing, budget management, and ROI optimization.

Requirements

● Bachelor’s degree or above. Preferred majors: Marketing, Communication, Advertising, New Media, Business & Management, etc.

● 2+ years of experience in marketing/growth/content/operations, or outstanding fresh graduates are welcome.

● Have experience in any of the following: consumer apps, game publishing & operations, VR/AR/XR studios, advertising agencies, or creative agencies.

● Strong interest in XR/spatial computing, AI-driven interaction, and travel content.

Location：San Jose