City & Tourism Communications Coordinator

“The City of Superior is looking for a dynamic person to promote the city and tourism within the community!"

The salary range for the position is $63,586 - $79,498, depending on the qualifications and experience of the candidate.  The City of Superior offers a comprehensive benefit package. 

Purpose and Overview
Under general direction of the Mayor and the Tourism Development Commission (TDC), the City & Tourism Communication Coordinator develops and implements the City of Superior's municipal and tourism-focused communications and marketing strategies. 

This position manages brand communications, oversees digital content and contractor deliverables, enhances the City's reputation, and strengthens Superior's tourism presence.  Work includes brand governance, website oversight, public information efforts, and collaboration with community and industry partners.

Tourism-Focused Responsibilities (TDC - 50%)

1. Serve as the City's official tourism representative and liaison to local, state, municipal, and industry partners; attend select meetings and events as assigned Superior Business Improvement District (SBID), Chamber, Douglas County, Duluth, St. Louis County, Twin Ports collaborative initiatives, etc.)
2. Lead all marketing and digital strategy related to tourism, including search engine optimization strategy, brand positioning, and seasonal campaigns for GottaBeSuperior.com.
3. Fully manage the Gotta Be Superior website: direct contractors, oversee updates, review all outsourced work for accuracy and brand alignment, make minor on-site edits, and maintain a content calendar.
4. Direct the work of external marketing, creative, or digital contractors (currently SWIM Creative) and ensure contract deliverables meet TDC and City standards.
5. Develop and oversee tourism promotional materials including the visitor guide, itineraries, seasonal campaigns, and social media content.
6. Collaborate with local businesses, attractions, hotels, outfitters, and event organizers to increase tourism traffic and elevate Superior's visibility.
7. Track and analyze tourism-specific performance metrics and provide reporting and recommendations to the TDC.
8. Provide administrative support to the TDC including preparing agendas, taking meeting minutes, administer grant and sponsorship programs, and tracking Room Tax-funded projects.
9. Represent and promote Superior at regional boards, conferences, tourism events, and public outreach engagements, occasionally outside standard working hours.

City Communications Responsibilities (50%)

1. Manage resident-focused brand governance: maintain and enforce brand guidelines; develop and steward photographic and visual assets; oversee tone, style and consistency across departments.
2. Support City-issued crisis or emergency communications in coordination with the Mayor's Office and relevant departments when assigned (Public Works, Police, Fire, Emergency Operations Center).
3. Contribute to SuperiorWI.gov by maintaining select content areas, ensuring clarity and accessibility, and helping unify the City's digital brand experience.
4. Create resident-friendly informational materials, including press releases (as directed), updates on programs, policies, services, and City initiatives.
5. Assist the City's Events Coordinator by developing messaging and promotional content for City-sponsored events.
6. Educate the public on City programs, policies, and procedures through strategic messaging and outreach.

Shared Responsibilities (Serve both City & TDC)

1. Coordinate and lead marketing efforts with contracted agencies, including direction on creative concepts, photography and video needs, design work, and brand storytelling.
2. Oversee engaging online communication across all City and TDC channels, including websites, email newsletters, and social media.
3. Manage content creation (writing, photography, basic video) and oversee contracts or additional services needed for professional content production.
4. Maintain a content calendar and coordinated messaging strategy that aligns municipal and tourism communications.
5. Gather, analyze, and report digital and marketing analytics for both organizations; use performance data to guide future strategies.
6. Foster collaborative relationships with partners, neighborhoods, nonprofits, public agencies, creatives, and business stakeholders.
7. Perform other related duties as assigned.

Knowledge

1. Thorough knowledge of the principles and practices of public relations and marketing, particularly as it related to public administration and public information,
2. Thorough knowledge of principles and techniques of public, media, and community relations.
3. Thorough knowledge of social networking sites and applications.
4. Working knowledge of the use of technology for communication purposes.
5. Working knowledge of all Microsoft applications.
6. Working knowledge about developing and managing websites.
7. Some knowledge of governmental policies, processes and procedures.

Skills

1. Work independently and effectively with multiple priorities and projects.
2. Organize, plan and research projects and programs, make recommendations, write reports, and successfully implement once approved.
3. Adapt content and style of communications to a variety of audiences and in a variety of forms.

Ability

1. Communicate clearly and concisely, both verbally and in writing, to diverse groups and individuals.
2. Develop strategic marketing programs to increase and enhance the visibility, revenue, volunteers, and sponsorships for City programs and events.
3. Perform duties with considerable judgment, resourcefulness, and initiative under limited supervision and within the boundaries of responsibility.
4. Stay current on social networking applications.
5. Represent TDC and the City in a positive and professional fashion to the public and other community stakeholders.
6. Establish and maintain effective working relationships with both internal and external persons.
7. Maintain complete and accurate records.

Education & Experience Requirements

Any combination of training and experience which would provide the required knowledges and abilities is qualifying.  A typical way to obtain these knowledges and abilities would be:

• Graduation from an accredited college or university with a Bachelors degree in Public Administration, Communication, Marketing, or closely related field.
• In addition, two to four years related experience in local government or working in marketing or public relations.

Special Requirements

• Must possess valid driver's license or be able to provide a suitable form of transportation as approved by the supervisor.
• Must pass post offer medical examination requirements established for the specified occupational grouping, and drug screen prior to hire.
• Must pass 12-month probationary period to demonstrate the skills and abilities to perform the requirements of the position.
• No Residency Requirement.

Position Conditions

• Required to work in the office and in the field.
• Perform some work outdoors which may require exposure to adverse environmental conditions such as dirt, odors, humidity, rain, temperature, noise, etc.
• Will be required to speak in public to promote the City of Superior.
• Typical work schedule is Monday - Friday days, but it is subject to change based on the need to attend meetings, training, conferences, public events, etc.

Supplemental Information:

The City of Superior Offers
Full-Time employees are eligible for Wisconsin Retirement System, Health/Dental/Life Insurance and Paid Time Off
Exempt but eligible for comp time. 
 

https://www.governmentjobs.com/careers/superiorwi