Social Media Manager, TikTok Lead
The Role
Be the face of our TikTok. We need someone who can talk about our clothes, explain the custom merch process, and share behind-the-scenes content that educates and converts. No dancing required—just authentic, on-camera storytelling about what we do and why it matters.
What You'll Do
- Create on-camera content: Produce 10-15 TikToks per week featuring you speaking directly to camera about our products, the custom merch industry, our manufacturing process, styling tips, and brand stories
- Build community: Actively manage comments, DMs, and engagement on our TikTok account—responding authentically and building relationships with our audience
- Develop content strategy: Plan content themes and messaging that showcase our brand values, product quality, and expertise in the custom apparel space
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Stay trend-aware: Adapt relevant TikTok trends and formats to fit our brand voice while maintaining authenticity
What We're Looking For
Required:
- Proven social media success—either personal accounts with strong engagement/following or professional experience managing brand accounts
- Comfortable and confident speaking on camera as your primary content format
- Genuine passion for fashion and clothing—this should be evident in your past content, personal style, or professional background
- Strong communication skills and ability to explain complex processes in simple, engaging ways
- Self-starter mentality—you can work independently and take ownership of our TikTok strategy
Bonus Points:
- Familiarity with Greek life culture or college campus communities
- Experience with e-commerce or DTC brands
- Video editing skills (CapCut, Adobe Premiere, etc.)
- Knowledge of the custom apparel/printing industry
Commitment
7-10 hours per week with potential to expand based on performance and business needs. Flexible scheduling, but consistency in posting is key.
To Apply
Send us:
- Your resume
- Links to your social media accounts (TikTok, Instagram, etc.)
- 2-3 examples of on-camera content you've created
- A brief note (3-5 sentences) on why you're passionate about fashion and what excites you about this role