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Social Media Intern

Morries Automotive Group
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Social Media Intern – Morrie’s Auto Group

Location: Hybrid – Minnetonka, MN
Department: Marketing
Reports To: Social Media Manager
Type: Internship (Paid)
Duration: January - May

About Morrie’s Auto Group

Morrie’s Auto Group is one of the fastest-growing privately-owned dealership groups in the Midwest, with 30+ dealerships across Minnesota, Wisconsin, Michigan, and Illinois. We represent a comprehensive portfolio of top OEM brands and are driven to be the most trusted choice for both our team members and customers.

We believe in delivering more—more transparency, more opportunity, and more care. That’s why we invest in our people through career development, industry-leading benefits, and a culture built on shared values like Heart, Curiosity, Grit, Humility, and Integrity. Whether you're just starting out or looking to grow into leadership, you’ll Get More With Morrie’s.

Get More With Morrie’s Auto Group – apply now.

Position Overview

The Social Media Intern will play a hands-on role in content creation, community engagement, and campaign support across Morrie’s Auto Group’s social media platforms. You’ll help bring our brand voice to life - showcasing our vehicles, our people, and our customers through scroll-stopping visuals and authentic storytelling.

This role is ideal for a creative, self-motivated student who loves digital trends, cars, and culture, and wants to gain real-world experience in automotive marketing.

Key Responsibilities

  • Content Creation:
    • Assist in planning, filming, and editing short-form video content (Instagram Reels, TikTok, YouTube Shorts).
    • Capture behind-the-scenes footage at events, dealerships, and community partnerships.
    • Create on-brand graphics and captions for social media posts.
  • Campaign Support:
    • Help brainstorm and execute seasonal or promotional campaigns.
    • Support influencer partnerships, contests, and giveaways.
    • Research trends and competitor activity to inform creative ideas.
  • Brand Storytelling:
    • Collaborate with dealership teams to feature employees, customers, and vehicles.
    • Highlight community events and brand initiatives that reinforce Morrie’s values.

Qualifications

  • Pursuing a degree in Marketing, Communications, Journalism, or a related field.
  • Passion for social media trends, storytelling, and video creation.
  • Familiarity with platforms like TikTok, Instagram, Snapchat, Facebook and YouTube.
  • Ability to edit content in Adobe Suite (Photoshop, Illustrator, Premiere).
  • Strong written communication and attention to detail.
  • Must have reliable transportation for on-site shoots and events.

What You’ll Gain

  • Gain real-world experience in social media marketing.
  • A professional portfolio of content and campaigns.
  • Networking and mentorship within the automotive and marketing industries.
  • Hands-on creative and analytical skills that translate across industries.

Example Intern Projects

Project

Description

Skills Gained

“Meet Morrie’s” Video Series

Create short videos introducing dealership employees, fun facts, and their favorite vehicles.

Interviewing, video editing, storytelling

Social Media Challenge Series

Develop lighthearted challenges featuring sales staff, service techs, or local athletes (e.g., “Change the Tire Challenge”).

Content ideation, brand personality, cross-team collaboration

Event Coverage – Drive2Compare

Capture and edit live social content during Morrie’s Drive2Compare or local sponsorship events.

Event marketing, real-time posting, community engagement

Customer Spotlight Campaign

Feature real customers and their new vehicles in social posts.

Photography, customer interaction, copywriting

Trend Tracker Report

Research and present current automotive and social trends that Morrie’s can leverage.

Research, strategy, presentation

Analytics Dashboard

Build a simple monthly summary of social performance using Meta Business Suite or Hootsuite.

Data analysis, reporting, optimization

 

 

Check us out on Instagram and TikTok for current approach - @MorriesAuto

https://www.instagram.com/morriesauto

https://www.tiktok.com/@morriesauto