SEM Intern

WE ARE:

Today's Business is a Digital Marketing Agency managing multi-channel campaigns. We help our clients sell their products and communicate their story to the best possible audiences ultimately leading to a premium result. We utilize data and analytics to consistently improve every service of Today's Business which will create sustainable, long term, and transparent successes for our clients.

WHAT WE’RE LOOKING FOR

Today’s Business is looking for insightful, motivated interns interested in the Search Engine Marketing (SEM) portion of our marketing-related services. If you have a knack for numbers, spreadsheets, and making data-driven decisions, your skills and knowledge are the exact fundamentals needed to run a successful SEM campaign. Our interns are required to work a minimum of 15 to 20 hours per week.  

QUALITIES OF A SUCCESSFUL INTERN:

• General understanding of Google Ads & Google Analytics.
• Marketing, Statistics, Data/Analytics or Finance majors preferred.
• Detail-oriented, self-starter with excellent written and verbal communication skills.
• Comfortability with Excel and numbers for campaign reporting, budgeting, data manipulation, and more.
• Interest in developing skills relating to paid advertising and data-analysis.
• Ability to make data-driven and logistical decisions.
• Understanding of consumer behavior in the digital space.

YOU WILL PARTICIPATE IN AND LEARN ABOUT...

• How to build, manage, and optimize Paid Search campaigns, including but not limited to Google Ads, Microsoft Ads, YouTube, and Display Networks.
• Monitor campaigns in accordance with each client’s marketing budget and goals.
• Perform routine optimization checks on all campaigns, including bidding, keyword and ad optimization, etc.
• Present weekly and monthly reports to the Senior Paid Strategist on SEM campaign performance to ensure KPIs are on track, utilizing data tools such as Google Adwords, Google Analytics and Google Data Studio.
• Assist in creating summaries for client’s monthly reports.