Development & Marketing Coordinator

The Development & Marketing Coordinator executes approved communications and development activities that advance Goodwill’s mission. The role builds and sends newsletters and email journeys for external, internal, and donor audiences; produces simple, on-brand materials using Canva or comparable design tools; maintains accurate audience data and segmentation in the CRM; manages key contact lists (community partners, media, stakeholders); supports event communications; and maintains donor and gift processing. Emphasis is on accuracy, timeliness, organization, and clean handoffs.

Email & Newsletters

• Build, QA, and send newsletters and updates in MailChimp (or similar) for external, internal, and donor audiences.
• Execute assigned automated drip campaigns (e.g., welcome, event follow-up, donor stewardship).
• Maintain templates; ensure links/UTMs and accessibility standards; provide basic performance snapshots.
• Design surveys and customer feedback forms as requested.

Design & Content Execution

• Create clean, brand-accurate flyers, one-pagers, and email graphics in collaboration with the graphic designer using Canva or comparable design tools.
• Prepare the email newsletter design and materials in collaboration with the graphic designer.
• Design targeted email journeys and messaging templates for each donor and customer segment.

Calendar, Workflow & QA

• Maintain the approved communications calendar; route proofs; track approvals and deadlines.
• Document conversions and consistently store final assets.

CRM & Audience Segmentation

• Maintain accurate records (de-dupe, standardize fields, apply tags).
• Build and refresh segmented lists for donors, partners, media, ambassadors, and events.
• Manage opt-ins/opt-outs and suppression lists in compliance with policy.
• Manage gifts processing and reconciliation in collaboration with the direct supervisor and finance.
• Manage in-kind donation pickup exports and imports into the donor management CRM.

Community & Media Directories

• Build and maintain a living directory of community partners (businesses, nonprofits, schools, faith/civic groups) with key contacts and notes.
• Keep media and stakeholder lists current and coordinate press distribution with the Communications Director.

Event Support

• Pull invite lists and manage RSVPs; schedule approved emails and social posts in collaboration with the Digital Media Manager.
• Prepare day-of materials (signage, run-of-show communications) and send post-event follow-ups and surveys.

Basic Reporting

• Deliver a monthly snapshot of list growth, deliverability, open/click rates, and key observations.
• Provide data exports and segmentation as requested.
• Produced monthly reports tracking fundraising revenue and donor acquisition trends.
• Analyzed and presented monthly metrics on giving totals and donor base growth.
• Generated monthly performance dashboards highlighting revenue and donor engagement.

Qualifications

• Bachelor’s degree in a relevant field (Communications, Marketing, Public Relations, Nonprofit Management, or related).
• 2–4 years of professional experience in nonprofit development, marketing/communications, or related operations.
• Demonstrated proficiency with email platforms (MailChimp Preferred) and design tools (Canva, Adobe Express, or similar), including basic automation/drip setup.
• Hands-on experience with a donor CRM (Salesforce/Neon/Virtuous or similar), CSV handling, and de-duplication workflows.
• Strong writing, editing, and proofreading skills; meticulous attention to detail.
• Solid organization and time management; ability to execute multiple projects on deadline.
• Familiarity with project tools (Monday/Asana/Trello).