LSE Marketing Strategy Lead

About the role

Ohana is hiring two students from London School of Economics to lead our campus growth strategy! The Marketing Strategy role is focused on growing your university's Instagram page to become the go-to way that people sublet. 
As the Marketing Strategy Leader, you will gain experience:
- Developing and executing a growth strategy
- Building a team by hiring a friend to join you and help lead events
- Mentorship from Ohana’s ex-McKinsey and ex-Apple co-founders
- Proving that your efforts led to growth in users and listings on your campus

The ideal candidate is creative, excited about growth/marketing, has experienced the subleasing problem, and loves talking to people.

What you'll do

Insta posts 
Help our team create three relatable carousel posts about your university for Instagram each week. We will be providing Canva templates for these posts, so all you will have to do is be creative and adapt the template to your school. We will be spending a lot on promoting these posts on Instagram, so your friends/community will get to see and enjoy the posts you create. Here's an example: (what's in your bag based on your year) https://www.instagram.com/p/DQuSednEWNm/?img_index=1

Tabling 

Giving out free food to 50 friends/other students to let them know that Ohana is a solution to help them sublet. There is a $100 budget for food, and the objective is to have 50 students follow our Instagram page and share Ohana in a group chat with friends.

There will be 24 tabling events, and you and your friend will earn $30 each per event

1 per week in Feb (4)

2 per week in March (8)

2 per week in April (8)

2 per week in May (4)

Flyering

We will provide templates for flyers that showcase our Instagram subletting resource. You and a friend will earn $20 for hanging 50 flyers on bulletin boards and around campus

1 per week in Feb (4)

1 per week in March (4)

1 per week in April (4)

1 per week in May (2)