Content Creation & Social Media Management Assistant
This internship is posted on behalf of Everwest High Country Gear, a friend of the UW-Madison School of Journalism and Mass Communication. SJMC will not review applications.
To apply, please send the following to jake@everwestgear.com with a Subject Line “Content Creation & Social Media – Application”:
- A resume or LinkedIn profile
- 2–3 examples of social media content you’ve created (personal or professional)
- A note on why this opportunity interests you
About Everwest
Everwest is a growing startup rooted in western culture and Rocky Mountain values: American made leather gear made with craftsmanship, grit, and a timeless design. We create premium leather gear with an emphasis on authenticity and story. The gear is completely customizable via 200+ branding irons. As we prepare to launch, we’re looking for a creative, driven student to help bring our brand to life through social media.
Role Overview
This role is focused on content creation and social media management. You will help plan, create, and manage content across platforms like Instagram and TikTok while working closely with the founder. This is an ideal opportunity for a student who is hungry, creative, and wants hands-on experience building a brand from the ground up.
Key Responsibilities
- Capture photo and video content at Everwest HQ in Middleton Airport
- Create short-form video content (Reels, TikToks, Stories)
- Manage day-to-day posting across social media platforms
- Assist with developing a consistent brand voice and visual style
- Brainstorm and execute creative content ideas aligned with a western/Rocky Mountain aesthetic
- Engage with followers through comments and messages
- Track basic performance metrics such as reach and engagement
Requirements
- Ideal Candidate: UW–Madison student (Marketing, Journalism, Communications, Business, Entrepreneurship, or similar)
- Must be able to reliably drive to Everwest offices near Middleton Airport to capture content
- Current UW–Madison student preferred
- Strong interest in social media, content creation, and brand storytelling
- Comfortable filming and editing short-form video (phone-based editing is fine)
- Familiarity with Instagram and TikTok trends
- Reliable, organized, and self-motivated
What You’ll Gain
- Real-world experience managing social media for a launching/growing startup
- Portfolio-ready content and brand-building experience
- Flexible schedule that works around classes
- Direct mentorship from the founder
- Opportunity to grow with the brand