Marketing Communications Specialist | Central Lincoln County YMCA

Collaborates with the Department Director to promote healthy living, social responsibility, and youth development. Serves as a role model for other staff and participants.

Creates press releases, media advisories, and community announcements. Develops signage, flyers, and digital materials to drive participation and awareness.

Collaborates with program directors, development staff and executive leadership to create marketing efforts that align with organizational priorities.

Develops and maintains marketing materials, digital content, and promotional collateral. Manages the YMCA's social media and digital content presence, including weekly newsletters.

Manages promotional and communication needs for YMCA events and programs and supports fundraising campaigns.

Plans and executes community engagement and recognition events.

Tracks marketing metrics and engagement analytics to assess effectiveness and inform strategy.

Maintains organized content archives, photo libraries, and communication records.

Creates and maintains positive relationships with media outlets and community partners.

Gathers and shares impact stories that highlight the YMCA’s work and community benefit.

Ensures consistent use of the YMCA brand voice, messaging, and visual identity across all communications. Ensures all marketing efforts are fully compliant with the YMCA branding guidelines.

As a Mandated Reporter, recognizes signs of abuse or neglect and reports to supervisor and the appropriate authorities.