Marketing And Media Specialist

Marketing & Media Specialist

Job Title

Marketing & Media Specialist

Responsibility

• Execute brand promotion and marketing campaigns to enhance brand awareness, industry influence, and business growth.
• Plan, edit, and publish content on WeChat Video Channels (视频号), optimizing video quality and engagement.
• Support live streaming events, including pre-event preparation, on-site coordination, and content optimization to maximize impact.
• Design and layout promotional materials (e.g., posters, brochures, social media graphics) to ensure a consistent and appealing brand image.
• Create and edit various promotional materials, including press releases, articles, social media posts, and promotional videos, ensuring a compelling and consistent brand voice.
• Manage and optimize the company’s social media accounts (e.g., Weibo, WeChat, Video Channels), increasing brand visibility and engagement.
• Assist in planning and executing marketing campaigns to raise awareness of the company’s products and services, contributing to business growth.
• Monitor and analyze marketing effectiveness, adjusting strategies based on performance data to maximize brand exposure.
• Provide regular reports on marketing activities and insights, offering optimization suggestions.

Qualification

•  Bachelor's degree or above, preferably in New Media, Media Studies, Marketing, Journalism, Visual Communication, or related fields; overseas study experience is a plus.
• 1-3 years of experience in new media operations, brand promotion, or marketing; experience in video editing or live streaming is preferred.
• Proficient in video editing and design tools such as CapCut, Adobe Premiere, Photoshop, and Canva, with the ability to independently produce short videos, promotional materials, and layout designs.
• Familiar with major social media platforms (e.g., Weibo, WeChat, Video Channels, Xiaohongshu, Instagram) and their content strategies.
• Strong skills in live streaming planning and execution, with the ability to optimize content for audience engagement.
• Excellent English proficiency (listening, speaking, reading, and writing), capable of handling English copywriting and communicating effectively in a cross-cultural environment.
• Strong creative thinking and aesthetic judgment, capable of developing high-quality marketing content aligned with brand identity.
• Proactive, responsible, and a strong communicator with good teamwork skills, capable of working independently under pressure.